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About pure

About PURE

PURE uses UK-based design and engineering to produce the world’s most innovative range of digital and internet connected radios. PURE kick-started the digital radio market with the introduction of the EVOKE-1 in 2002, and is now the number one digital radio manufacturer in the world.

Pure and GB

The innovation and refinement of PURE radios is the result of a passion for radio, backed-up by the largest dedicated radio development team in the world and the unique advantage of Imagination – exceptional technology from parent company Imagination Technologies. Imagination Technologies is an international company that creates and licenses market-leading multimedia technologies that are built into the latest consumer products, including audio systems, mobile phones, digital TVs, MP3/MP4 players, computers and in-car entertainment and navigation devices.

Quality is important to us at PURE. We are proud to offer a two year warranty on all of our radio products.

PURE and the environment

The PURE EcoPlus programme is a statement of PURE’s ethical philosophy and ongoing commitment to looking after the environment. Our products are designed to minimize their environmental impact and are manufactured in ethically approved facilities to ensure amongst other things that all workers are fairly treated, receive fair wages and have good working conditions.

energy saving

EcoPlus promises products with:

  • reduced power consumption in operation and standby
  • the use of materials from recycled and sustainable sources
  • the smallest possible packaging
  • components selected to minimize environmental impact
  • ethically sound manufacturing facilities which are carefully selected and regularly audited

We're proud to have received approval from the Energy Saving Trust for many of our radios. Products endorsed by the UK-based Energy Saving Trust have to satisfy an independent endorsement panel of experts, draw less than 1W of current in standby and 3.5W in operation and provide a rechargeable alternative to alkaline batteries.

The Energy Saving Trust takes into account their energy efficiency, sustainability (to gauge their overall environmental impact), and how economical they are to run. We are proud to be supporters of the Energy Saving Trust and their efforts to reduce energy usage. See www.pure.com/energysaving for more information.