Apple Watch Series 2
Apple Watch

Apple Watch

Apple Watch Sport

Apple Watch Sport

Learn more about Apple Watch

Apple Watch Logo

You. At a glance.

Instantly receive and respond to your favourite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isn't just something you wear. It's an essential part of who you are.

Apple Watch
Apple watch

Never miss
what matters.

Because it's on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, you'll feel a gentle tap. Then you can send just the right response. Just like that.

Apple Watch Notifications
Apple watch notifications
Fitness & Health

Stay motivated.
Stay healthy.

Throughout the day, Apple Watch measures your workouts, tracks your activity and helps encourage healthy routines. All adding up to a better you.

Apple Watch Fitness

Choose yours.
Then make it even more you.

Apple Watch is designed to reflect a wide range of tastes and styles. And you can make it even more personal by switching straps and changing watch faces, anytime you want.

Apple Watch Personalisation

Express yourself.
Again and again.

A different strap can instantly change the look of Apple Watch. Choose from a wide selection of interchangeable straps in a variety of materials, styles and colours.


Add some great accessories.

From a magnetic charging dock to wireless headphones to connected devices for home automation, discover ways to make Apple Watch even more essential.

Apple Watch Accessories

There's an Apple Watch for everyone.

Apple Watch

Some Apple Watch models and straps shown coming soon. Apple Watch requires iPhone 5 or later. TM and © 2016 Apple Inc. All rights reserved.


Manage and respond to notifications, and customize the ones you receive.


Receive messages and instantly respond in a variety of ways.

Phone calls

Receive and make calls using built in speakers and microphone.


See metrics like distance, pace or speed, calories burned and heart rate during workouts.

There's an Apple Watch for everyone.

Apple Watch