Meet the Sony Alpha 7R ILCE7RB.CE DSLR Camera, a small and light 35 mm full-frame digital camera that makes anything photographically possible.
Full-scale high resolution photography
Achieve absolute image resolution with a 36.4 megapixel sensor that's free of an optical low pass filter for the truest results. Your vision will be exactly realised in full-frame format with outstanding levels of detail.
The Alpha 7R is able to perform remarkably in low light, delivering low-noise images with crisp detail and colour across its wide sensitivity range of ISO100 to 25600. Take incredible photos of all kinds of subjects with confidence that your images will look stellar.
The difference is in the details
Equipped with a sophisticated high-speed BIONZ X image processing engine that faithfully reproduces every scene element, the Sony Alpha 7R creates pictures that really stand out, whether you're shooting up close in clear light or in deep focus using a high pixel count.
All those textures and subtle aspects will be captured in real time, and multi-frame NR (noise reduction) further expands sensor responsiveness to ISO 50 to 51200 for gorgeous low-noise images, even in dim conditions.
Speed counts in photography
The ultimate photographer's goal is to capture a scene as you see it, which means you need to be fast and accurate. The Sony Alpha 7R Full-Frame DSLR features Fast Intelligent Autofocus that enables you to react rapidly to seize the creative potential of its full-frame sensor.
Exploit the choice of focus zone settings and 25 customisable AF points to track subjects faster and more accurately.
Helping you achieve your creative vision is an OLED Tru-Finder™ viewfinder which gives you a precise view of even darker scenes, with superb contrast and resolution levels so you can gauge exactly what's going to end up in-frame.
The LCD can be tilted through 90 degrees to pull off creative shots at difficult or unique angles, so you can capture subjects from awkward positions or interesting vantage points.
Ultra HD photography and Full HD videos
Presenting the best of DSLR photography and video technology, the Alpha 7R ILCE7RB.CE DSLR opens up a whole new world of detail.
Take advantage of the camera's pro-grade movie-making features to capture Full HD movies in 60p, or 24p for a film-like appearance. Everything you shoot is presented with stunning levels of detail and tonal gradations.
Clear close-ups can be filmed with audio to match - Clear Image Zoom lets you zoom in without losing resolution, and high-performance sound capabilities allow you to add the soundtrack.
You'll be able to view your images in all their glory on a large-screen 4K Ultra HD TV via HDMI or WiFi. Witness the camera's awesome life-like colours, and every shade and hue becomes brighter and deeper when viewed on a Sony TV with a Triluminos display.
Tough, uncomplicated design for use anywhere
The Sony Alpha 7R boasts a robust, high-rigidity magnesium allow body bolstered with dust and moisture seals. Its tactile grip moulds to fit the hand seamlessly, allowing you to focus on capturing images and less on holding onto the camera. Enjoy sure handling even when using longer lenses.
It remains light and has been made with compactness in mind to suit professionals and more active snappers.
Customisable buttons give you accurate control and the facility to fine tune each shot whilst looking through the viewfinder. Flip through and adjust settings quickly and smoothly with the intuitive control wheel and easy-to-reach dials.
Wireless sharing from your camera
Now you'll be able to go anywhere and share your creations whenever you like, with the inclusion of WiFi and NFC technologies.
Touch the camera against a smartphone or tablet with NFC capabilities to activate apps or share photos and videos. You won't need any cables or complicated connections. Plus, built-in WiFi allows you to upload content to social networks or connect to compatible computers, TVs and other devices.
The Smart Remote Control app can also be activated via NFC, and WiFi presents a great way to share and back up your shots.
It's so quick and easy to expand on and augment your Sony Alpha 7R – use the Multi-Interface Shoe to add accessories like a flash or microphone, and switch freely between full-frame lenses from Sony's incredible range.
Give yourself more creative ability and make the most of your DSLR by adding one of our impressive lenses to your DSLR kit. The right lens is the key to achieving striking compositions. You can control all aspects of your photography to shoot the subject with more creative prowess.
Every lens is specially designed for specific types of photography. Capture your creative eye through gorgeous depth-of-field, stunning macro close-ups or a wide angle frame. Take a look at our extensive range of versatile lenses - be prepared on photography adventures!
Pick a full-frame E-mount lens or use an optional adapter to use one from a broad range of A-mount lenses.
It's time to step up to the Sony Alpha 7R ILCE7RB.CE DSLR Camera.
Product code: 077965