LG 50LA660V Smart 3D 50" LED TV

£699.97
was £899.00 (£899.00 From 16/01/14 to 19/03/14)
Save £199.03
  • Dual Core Processor with App store & Catch up TV
  • Tuner: Freeview HD
  • 3D Passive: 4 pairs of glasses included
  • 400 Hz processing rate
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Installation for this product is available for only £45.00

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Install TV to stand with demo service

Our Knowhow experts can deliver your new TV and set it up for you so it’s ready to go. Here’s what’s included:

  • Unpack and set up your TV. If you’ve purchased a new stand from us, we’ll assemble it for you
  • Auto tune your TV to the available channels
  • Connect your TV to other devices and tidy the cables
  • If it’s a Smart TV, we’ll connect it to the internet
  • Take away and recycle your old TV for free if you want us to

Just add installation to your order at the checkout

If you purchase a TV and a TV Stand together in the same order, please only add one “Install TV to stand with demo” service. We will set up your new TV and TV Stand at the same time.

Whatever Happens Care Plan
from £6.00 per month

KNOWHOW®

Whatever Happens for Televisions

A Whatever Happens Care Plan protects your TV if it develops a fault or breaks down, even as the result of a mishap.

There are two ways to pay for your plan - monthly or fixed term. Paying monthly means you’ll only pay a small amount each month for as long as you want, whereas paying a fixed term is ideal if you just want to pay once and know your product is protected from then on.

Please note, customers selecting a monthly Care Plan will have the payment debited from their chosen card every month

Whatever Happens
Care PlanCare Plan Premier
Fix or replace – within 7 days*
Breakdown through mishaps
Part and labour costs covered
No fault - No charge
Request a replacement
Worldwide protection
Timed slots
24/7 freephone support
Loan TV to keep you going

Important information and exclusions

*7 day maximum repair time starts from when we collect your item or when you drop your item to one of our stores. Return transit time is excluded.


Learn more about the benefits of our Whatever Happens Television Care Plans.

You can add a Whatever Happens Care Plan to your chosen products on your basket confirmation page when you are ready to checkout, or for Order online & collect in store please ask when you collect your item.

Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk from any internet enabled mobile device, smartphone, PC or laptop.

Whatever Happens Care Plan Premier
from £7.50 per month

knowhow logo KNOWHOW®

Whatever Happens Premier for Televisions

A Whatever Happens Care Plan Premier for your television offers all the great benefits of our standard Care Plan, plus some additional ones such as reduced service time and a loan TV.

There are two ways to pay for your plan - monthly or fixed term. Paying monthly means you’ll only pay a small amount each month for as long as you want, whereas paying a fixed term is ideal if you just want to pay once and know your product is protected from then on.

Please note, customers selecting a monthly Care Plan will have the payment debited from their chosen card every month

Whatever Happens
Care PlanCare Plan Premier
Fix or replace – within 7 days*
Breakdown through mishaps
Part and labour costs covered
No fault - No charge
Request a replacement
Worldwide protection
Timed slots
24/7 freephone support
Loan TV to keep you going

Important information and exclusions

*7 day maximum repair time starts from when we collect your item or when you drop your item to one of our stores. Return transit time is excluded.


Learn more about the benefits of our Whatever Happens Television Care Plans.

You can add a Whatever Happens Care Plan to your chosen products on your basket confirmation page when you are ready to checkout, or for Collect in store please ask when you collect your item.

Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk from any internet enabled mobile device, smartphone, PC or laptop.

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Product details

The LG 50LA660V Smart 3D 50" LED TV boasts a range of features to provide you with first rate home entertainment. Offering jaw-dropping picture, superb sound and Smart TV features, you'll be able to enjoy all the entertainment you can dream of.

Smarter TV

Packed with great Smart features, the 50LA660V connects to the internet using the built-in WiFi connection to deliver browsing, social and catch-up services that will complete your home entertainment experience.

You will never miss your favourite shows thanks to catch-up TV from BBC iPlayer, allowing you to catch up on the last seven days of BBC programmes.

The built-in browser allows you to surf the web and you can keep in touch using your favourite social networks with Facebook, Twitter and YouTube functionality.

NOW TV

This television has the NOW TV app installed, opening up lots of exciting entertainment, including movies, sports and news. NOW TV offers the latest On Demand and live Sky movies and 24-hour access to six Sky Sports channels with the popular Sky Sports Day Pass. You also get access to TV shows from ten top pay channels, catch-up TV and on demand box sets.

Get lost in 3D vision


Amazing in appearance when it's switched off, the 50-LA660V is simply breathtaking when you turn it on. Featuring sense-tingling Cinematic 3D technology, its screen has been designed to deliver a movie-like experience to enhance your every viewing.

You'll get the big-screen 3D experience right in your own living room, sharing the multidimensional fun with friends and family and forgetting you're sitting on your sofa as the TV transports you into a world of amazing entertainment.

Four pairs of 3D glasses are included – they're the same as those used in most cinemas and are certified flicker-free, so they provide blur-free 3D viewing that's as comfortable as it is sensational to experience.

Thanks to the dual play 3D glasses the LA660V give you split-screen gaming to enable a two-player game in full screen all on the same TV.

High definition viewing

The 50LA660-V includes a built-in Freeview HD tuner to provide you with even more fantastic entertainment.

Freeview is an exciting collection of shows and channels that will keep you glued to your screen and talking about long afterwards. Up to 50 digital TV channels and 24 radio stations are yours free of a subscription fee, and many channels are now available in incredible high definition with Freeview HD.


Superb sound and vision

With the 50-LA660V, all your programmes and movies will be rendered in stunning 1920 x 1080p Full HD on its edge-lit LED screen. The Triple XD Engine boosts picture quality so that every frame hitting your eyeballs is nothing but the best.

With Virtual Surround Plus driving the built-in speakers, you'll hear every detail from whispered dialogue to thumping explosions, spine-tingling film scores to fist-pumping live rock concerts. Feel the hairs on your arms raise as the rich, punchy sound from the TV washes over you.

Take control

You'll be able to enjoy a whole new way to control your TV thanks to the Magic Remote, which allows you take advantage of pointing and gesturing to control your TV, making it fun and easy to find what you want to watch. You can use the wheel just like a computer mouse wheel, making browsing easy, and you can even speak into your remote to instruct your TV.

Now even changing channel is easier with the 50-LA-660V.

Slick design

This HDTV has been designed to impress on all levels – even when it's turned off. Based on progressive aesthetics, the 50LA-660V will wow any viewer with its virtually frameless cinema screen design, a beautifully minimalist addition to your living room.

Intelligently crafted to complement the cinematic 3D experience, the TV sports an ultra-thin bezel that creates a new viewing experience. Become fully immersed as nothing obscures the brilliant picture quality. The effect is completed by a band of brushed stainless steel around the edges, richly contrasting with the black screen.

Not only does it look great, but this LG TV saves space with an unbelievably sleek profile, made possible by the efficiency of LED technology. It looks effortlessly elegant whether hung on the wall or angled on a media cabinet – the ideal complement to your lounge.

Keeping things stable and graceful, a silver-tone band offers great support for the TV. A fluid, sculpture-like accessory, it's just another design detail that makes this TV so compelling on all fronts.

The LG 50LA660V Smart 3D 50" LED TV lets you take a new look at your home entertainment.

Product code: 048604

Print product details

ENERGY CONSUMPTION
Energy efficiency class A+
On-mode power consumption 65 W
Annual power consumption 95 kWh
SCREEN
Screen technology LED edgelit
Screen size 50"
Resolution 1920 x 1080
3D ready Passive 3D
Glasses included - 3D glasses x 4
- Dual Play glasses x 2
PICTURE QUALITY
Motion rate 100 Hz
Picture enhancement Triple XD Engine
AUDIO
Speakers 3
Audio power 24 W
Mono / Stereo sound Stereo
Sound enhancement Virtual Surround Plus
CONNECTIVITY
WiFi Built-in WiFi
DLNA certified Yes
Connections - HDMI x 3
- SCART x 1
- Component input x 1
- Composite input x 1
- USB 2.0 x 3
TUNER
TV tuner DVB-T2 Freeview HD Tuner
SMART
Smart TV services - Catch up TV: BBC iPlayer
- App store
- Custom homepage
- Full Internet browser
- NOW TV
- Knowhow Movies
- Social media: Facebook, Twitter
- Skype-compatible
FEATURES
Remote control Yes - Magic remote
Motion control Yes
Voice control Yes
VESA mount 400 x 400
Table-top stand Yes
Other features Smart Energy Saving
GENERAL
Colour Black
Internal menu languages 33 languages
Dimensions - Unboxed: 659 x 1129 x 37.2 mm (H x W x D)
- Unboxed with stand: 730 x 1129 x 326 mm (H x W x D)
- Boxed: 788 x 1359 x 159 mm (H x W x D)
Weight - Unboxed: 17.3 kg
- Unboxed with stand: 19.8 kg
- Boxed: 24.6 kg
Manufacturer’s guarantee 1 year

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Delivery and service

Home Delivery

We have a range of delivery options including next day if you order before 8pm in most areas. Free delivery is available between 7am and 7pm, 7 days a week.

Removed and Recycled for Free
Unlike many other retailers, we will take away your old product for free recycling when we deliver. Just remember to disconnect the appliance before we arrive (unless you have purchased installation).

Install TV to stand with demo

We can also install your new TV on the day we deliver, for most of the UK. Just add installation at the 'Confirm basket’ page at the checkout.

Here's what we'll do:
  • Discuss where the TV is to be situated and how you would like it set up.
  • Disconnect the existing TV, un-box and check the new TV and stand.
  • Assemble the TV and the stand and set the TV on it.
  • Tune in the TV, connect any existing equipment such as a Blu-ray player and games console, then tidy the cables.
  • If it’s a Smart TV, set it up to your existing network (internet connection required).
  • Give you a demo of the main features.
  • Take away your old TV and packaging for recycling if you’d like us to.

Note: Before we arrive, you will need to make sure you have the necessary cables: SCART, AVI HDMI etc. If it’s a Smart TV, you will need an existing internet connection and your new TV either has built-in Wi-Fi or you have purchased the compatible dongle.