The amazing LG 55LA970W 4k Ultra HD 55" LED TV includes Smart TV features, fantastic 3D viewing, a built-in Freeview HD tuner and a unique sliding speaker bar sound system. It packs all of this entertainment into the slim and sleek silver frame which is bound to impress, wherever you place it.
Ultra HD for ultra viewing
Bringing you the next level of HD TV, the 55LA970Wboasts impressive Ultra HD technology, the best clarity and quality available. The 3840 x 2160 resolution, around four times greater than Full HD, means that you can enjoy incredibly sharp and vivid images, no matter what you're watching and where you are in the room.
Enjoy true-to-life images whether you're watching the latest movies or playing games, with over 8 million pixels making up this formidable display. Spot Control technology helps to keep the images clear and bright, whilst the Contrast Optimiser maximises the contrast and brightness, helping to provide the best possible image. It's perfect for watching fast-paced sports thanks to the high motion clarity, reducing blur in fast-moving images.
NANO Full LED technology further improves picture quality, with bright and smooth pictures and deep dark blacks created by evenly spreading the LED lights.
You can upgrade HD images into near Ultra HD quality thanks to the 4-step upscale process, to get more from your entertainment.
Your entertainment will sound as good as it looks thanks to the 4.1 speaker system built into the 55 LA970 W. Offering 50 W of power, these speakers deliver direct and powerful sound that complements the impressive screen.
The slick sliding speaker design means that the sound bar recedes when you aren't using the TV, helping to maintain a minimalist design.
Step into 3D
Naturally this Ultra HD TV delivers quite remarkable 3D viewing. Be amazed by bright and flicker-free 3D images that simply leap out of the screen, ideal for the latest 3D films. You'll be able to start watching straight away with four pairs of 3D glasses supplied with this TV. They are lightweight and comfortable, so you can watch TV without sacrificing comfort.
You can also control the 3D thanks to the 3D Depth Control, which you can adjust to suit your needs.
Even gaming can be taken to the next level thanks to the two Dual Play glasses supplied with this TV. Each player will see their own 2D view of the game, without needing to split the screen. It's like each having your own TV to watch whilst you play against each other.
Making TV smarter
By simply connecting your 55LA970W Smart 55" LED TV to the internet using the built-in WiFi connection, you can open up a whole new world of entertainment. It includes a powerful Dual Core Plus processor which helps to provide faster Smart TV and excellent image quality.
You won't miss your favourite BBC programmes thanks to the BBC iPlayer app, providing you with access to any shows you may have missed.
The LG App store provides you with access to a wealth of other apps, games and more, and you'll be able to enjoy the latest movie releases thanks to the pre-installed Knowhow Movies app.
The custom Smart homepage puts all of your favourite content in one place, and thanks to the browser, you will be able to visit your favourite websites, just as you would on your PC.
Even keeping in touch with your friends can be done from the comfort of your sofa thanks to the Facebook and Twitter apps, or you can even chat via video using Skype.
If there's nothing online you want to watch, you can always rely on the built-in Freeview HD tuner to provide you with entertainment. Offering digital TV channels and radio stations, including some HD channels, you can enjoy a range of content without having to pay a penny in subscription fees.
This TV comes with the NOW TV app installed, giving you access to lots of exciting entertainment, including movies, sports and news. NOW TV includes the latest On Demand and live Sky movies and 24-hour access to six Sky Sports channels with the popular Sky Sports Day Pass. You also get access to TV shows from ten top pay channels, catch-up TV and on demand box sets.
A touch of magic
To help you to navigate your TV easily, the 55 LA970 W Smart 3D 4k Ultra HD 55" LED TV includes the premium Magic Remote, packed with great features to keep you entertained. This handy remote allows you to use voice, pointing, gestures and scrolling to control your TV. It also lets you control other devices in your living room, helping to cut down on the number of remotes you need to use.
The pointing feature allows you to simply point your remote at your TV to select what you would like to watch. You can also gesture using the remote, using simple gestures to perform complex commands.
The voice control makes it simple to control your TV using voice recognition. Search for shows, browse the internet or simply change channels by speaking into your Magic Remote.
The wheel on the remote lets you scroll through pages, the Smart Home or entertainment guides, making it even easier to find what you want to watch.
Don't forget your HDMI cables
Check out our range of HDMI cables to connect your HD devices such as Blu-ray players and make sure your new TV has a perfect picture with improved transfer speeds.
Look out for the Sandstrom Silver Series HDMI cables, which include a lifetime warranty.
With Smart features, simply stunning Ultra HD viewing and a whole host of other exciting features, the LG 55LA970W Smart 3D 4k Ultra HD 55" LED TV brings a whole new meaning to the words home entertainment!
Product code: 067789