5 year guarantee included - View more info.

was £1,699.00 (£1,699.00 From 15/03/14 to 09/07/14)
Save £800.00
  • Full HD 1080p
  • 1200 Hz processing rate
  • Smart: Catch up TV with Freetime
  • Passive 3D: 2 pairs of glasses included
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Installation for this product is available online for only £45.00

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Install TV to stand with demo service

Our Knowhow experts can deliver your new TV and set it up for you so it’s ready to go. Here’s what’s included:

  • Unpack and set up your TV. If you’ve purchased a new stand from us, we’ll assemble it for you
  • Auto tune your TV to the available channels
  • Connect your TV to other devices and tidy the cables
  • If it’s a Smart TV, we’ll connect it to the internet
  • Take the packaging from your new appliance away. If you add recycling to your order we’ll also take your old appliance away for recycling

Just add installation to your order at the checkout

If you purchase a TV and a TV Stand together in the same order, please only add one “Install TV to stand with demo” service. We will set up your new TV and TV Stand at the same time.

Remove and recycle your old product for only £10.00

knowhow logo KNOWHOW®

Removed & recycled when we deliver
To save you the hassle we'll take away and recycle your old large kitchen appliance or TV, along with any packaging when we deliver your new one. Please note that you’ll need to disconnect your old product before we arrive unless you’ve purchased installation with us.

Just add recycling to your order at the checkout.

In store recycling
You can bring any electrical product into one of our stores and we’ll recycle it for you, for free. If your product has any personal data stored on it, please ensure you’ve removed the data before bringing it in for recycling.

Learn more about our recycling service

Care Plan
from £4.00 per month


Care Plan for Televisions

A Care Plan protects your TV if it develops a fault or breaks down, even as the result of a mishap.

There are two ways to pay for your plan - monthly or fixed term. Paying monthly means you’ll only pay a small amount each month for as long as you want, whereas paying a fixed term is ideal if you just want to pay once and know your product is protected from then on.

Please note, customers selecting a monthly Care Plan will have the payment debited from their chosen card every month

Care Plan
BenefitsCare Plan
Protection against breakdown
Protection against mishap
Fast fix - 14 day repair promise*
You won't pay a penny more
We'll fix or replace with new
Unlimited repairs
Request a replacement
Loan TV to keep you going
24/7 freephone help & advice
Worldwide protection

Important information and exclusions

*14 day repair promise starts from when we collect your item or when you drop your item to one of our stores.

Learn more about the benefits of our Television Care Plan.

You can add a Care Plan to your chosen products on your basket confirmation page when you are ready to checkout, or for Order online & collect in store please ask when you collect your item.

Compare prices of extended warranties for electrical goods at from any internet enabled mobile device, smartphone, PC or laptop.

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Product details

The Panasonic VIERA TX-55AS740B Smart 3D 55" LED TV brings large-screen viewing to your home, packed with exciting features and apps for unbeatable entertainment. It's easier than ever to watch your favourite programmes thanks to the Freetime technology, even if you've missed them.

Internet on your TV

Thanks to its Smart capabilities, the VIERA TX-55AS740B offers several ways for you to stay entertained. Built-in WiFi lets you connect to the internet so you can access favourite web pages on the big screen, and there's the option to connect via Ethernet too.

Enjoy full catch up services including BBC iPlayer, ITV Player, 4oD and Demand 5, which let you view the best of British programming.

The TV's internet capabilities also let you connect with social media like Facebook and Twitter, so you're always in the loop.

Great entertainment with Freetime

Missed your favourite show? With Freetime built into the TV, you'll get all the advantages of rollback TV for the past 7 days, so you'll never miss the programmes you love. It provides you with access to all of the major catch up TV services, including BBC iPlayer, ITV Player and 4OD. You'll also receive TV recommendations, straight to your TV daily, so there'll always be something to watch.

It uses your internet connection to provide you with access to catch up TV services on demand, so the programmes you want to watch are ready when you are. Access over 200 channels, including sports, music and entertainment, and lets you plan ahead so you'll never miss the best shows. Your recommendations can be found at the touch of a button, and it also includes a search function to make it easy to find shows.

Keeping things fast

The Panasonic VIERA AS740 Smart 3D TV is fitted with a speedy dual-core processor that makes it so much smoother and slicker to use your apps, surf the web and access catch up TV.

Look for photos online, update Facebook and watch videos with ease as the processor maintains superb system stability. This dynamic processor also enables the My Stream and Voice Assistant features for more interactive TV than before.

Content just for you

The Panasonic VIERA TX-55AS740B Smart 55” TV features My Stream, a screen of content your TV recommends for you. The feature sees which TV shows and genres you watch to deliver recommendations of programmes you might enjoy.

My Stream also examines catch-up TV apps and even online sources to find more content that may interest you. Press the intelligent “My” button on the remote to refine the recommendations further – the button alerts My Stream that the content you're watching is a particular favourite, so that it looks for something similar.

Custom TV setup

You need an organised space to access all this Smart TV content. My Home Screen gives you a simple and customisable way to arrange your favourite apps, web pages and TV channels – so when you turn the VIERA TX-55AS740B on, you're ready to watch.

Create up to eight Home Screens so that the whole family can enjoy their own set of favourite content.

Swipe and share

Use the VIERA Remote App to control your Viera TV using your Apple or Android smartphone or tablet. It's free to download and incorporates a touch pad and keyboard for smoother web browsing.

You'll also be able to swipe photos and videos from your device straight to the TV screen for fantastic sharing. Now gatherings and entertainment evenings can be even more fun with just the flick of your finger.

High-definition visuals

A big screen TV wouldn't be quite as impressive without great picture quality, and the 55” VIERA TX-55AS740B makes everything look seriously impressive in 1920 x 1080 Full HD quality.

Enjoy 3D movies and broadcasts with the two included pairs of passive 3D glasses, giving your entertainment a whole new level of depth and excitement. The 55” LED screen is directly lit for superior contrast and definition, rendering everything with amazing levels of detail and colour for maximum satisfaction with every viewing.

There's also an HD video camera built in that's great for making Skype video calls over the internet from the comfort of your lounge. The camera pops up automatically and folds away by itself when you're done chatting. Leave video messages for friends and family on the TV too.

TV wherever you are

Stream live TV from the TV tuner to a smartphone or tablet using Panasonic Cloud technology – even when you're not at home.

Watch sports or other broadcasts on your phone when you're on a business trip – you can even remotely view content from a USB device connected to your TV, perfect for when a family member wants to show you something.

Voice Assistant

Talk to your 55” VIERA TX-55AS740B TV with Voice Assistant which gives you the power to control it with the sound of your voice alone. There's a microphone in the touch pad remote which is able to recognise an enhanced number of commands so that you can speak to the TV in a more natural, conversational way.

For instance, simply speak the name of the TV shows, websites or photos of your favourite celebrity and allow Voice Assistant to take care of things for you.

Five year guarantee

For added peace of mind, the VIERA TX-55AS740B TV comes with a five year guarantee, so you'll be able to enjoy your favourite home entertainment for years to come.

Don't forget your HDMI cables

Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds.

Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.

Home entertainment comes together with the incredible Panasonic VIERA TX-55AS740B Smart 3D 55" LED TV.

Product code: 096742

Print product details

Energy efficiency class A++
On-mode power consumption 63 W
Annual power consumption 88 kWh
Screen technology LED directlit
Screen size 55"
Resolution 1920 x 1080
3D ready Passive 3D
Glasses included 3D glasses x 2
Motion rate 1200 Hz
Processing rate 1200 Hz
Dynamic contrast ratio Brilliant Contrast
Noise reduction Yes
Smart TV services - Catch up TV: BBC iPlayer, ITV Player, 4oD, Demand 5
- App store: VIERA Connect
- Custom homepage
- Full internet browser
- Social media: Facebook, Twitter
- Skype
Smartphone app Yes - VIERA Remote2
Other Smart features - My Stream
- TV Anywhere (with Panasonic Cloud)
- Swipe and Share
- Freetime
WiFi Built-in WiFi
Ethernet Yes
DLNA certified Yes
Connections - HDMI x 3 (ARC compatible x 1)
- SCART x 1
- Component input x 1
- Composite input x 1
- USB 2.0 x 2
- USB 3.0 x 1
- SDXC memory card slot x 1
TV tuner - DVB-T2 Freeview HD tuner
- DVB-S2 Freesat HD tuner
Electronic programme guide 7-day EPG and 7-day catch up with Freetime
Standard PAL
Speakers 2
Audio power 20 W
Mono / Stereo sound Stereo
Sound enhancement VR-Audio True Surround
Remote control Yes
Voice control Yes
Built-in camera Yes
VESA wall mount dimensions 400 x 400
Table-top stand Yes
Other features Voice Control for remote
Colour Silver
Accessories included - AC power cable
- 3D glasses x 2
Dimensions - Unboxed: 722 x 1243 x 53 mm (H x W x D)
- Unboxed with stand: 607 x 962 x 206 mm (H x W x D)
- Boxed: 812 x 1657 x 151 mm (H x W x D)
Weight - Unboxed: 19 kg
- Unboxed with stand: 20.5 kg
- Boxed: 27 kg
5 year guarantee included Yes

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Delivery and service

Home Delivery

Delivery starts from free. We have a range of delivery options including next day delivery if you order before 8pm in most areas. We deliver 7am and 7pm, 7 days a week.
We will let you know the approximate delivery time of your order via mobile text on the night before or the day of delivery. You can also find the same information online using our Knowhow delivery tracking service.

Install TV to stand with demo

We can also install your new TV on the day we deliver, for most of the UK. Just add installation at the 'Confirm basket’ page at the checkout,charge applies.

Here's what we'll do:
  • Discuss where the TV is to be situated and how you would like it set up.
  • Disconnect the existing TV, un-box and check the new TV and stand.
  • Assemble the TV and the stand and set the TV on it.
  • Tune in the TV, connect any existing equipment such as a Blu-ray player and games console, then tidy the cables.
  • If it’s a Smart TV, set it up to your existing network (internet connection required).
  • Give you a demo of the main features.
  • Take the packaging from your new appliance away. If you add recycling to your order we’ll also take your old TV away for recycling.

Note: Before we arrive, you will need to make sure you have the necessary cables: SCART, AVI HDMI etc. If it’s a Smart TV, you will need an existing internet connection and your new TV either has built-in Wi-Fi or you have purchased the compatible dongle.

Remove and recycle your old product

To save you the hassle we can take away and recycle your old appliance, along with any packaging when we deliver your new one. Please note that you will need to disconnect your old product before we arrive unless you have purchased installation.
Just add the service at the 'Confirm basket’ page, charge applies.