Apple Watch

There's an Apple Watch for everyone.

Whichever model you choose, every Apple Watch is designed to help you stay more active, healthy, and connected.

Navigate this page: Fitness | Health | Sleep | Connect | Compare models


The ultimate workout partner.

Apple Watch is ready for your favorite workouts, with advanced features to help you be your best.

Track your workouts and activity more precisely than ever—in the water, at the gym, or on the road.

Close your Activity rings for a healthier day. And stay inspired to keep moving by streaming music, podcasts, and audiobooks from your watch.

Get 3 months of Apple Fitness+ free when you buy an Apple Watch.
Image of Apple watch workout features
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I like to switch up how I get fit- in the water, at the gym or on the road. The Apple Watch precisely tracks loads of different workouts, so I can see my progress no problem.
—Chloe. She’s on a mission to get more active!
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The future of health is on your wrist.

Advanced health features are always within reach.

Keep an eye on your heart with notifications for high and low heart rate.

Measure your blood oxygen level with a revolutionary new sensor and app.

Apple watch faces showing health features
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My Apple Watch gives me peace of mind- just a quick look and I can get a good idea of my general wellness. So I’m never second guessing how healthy I am!
- Mish. He’s got the future of health right on his wrist!
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Freedom to go without your phone.

With Apple Watch with cellular, you can take calls and answer messages from the trail. Stream your favorite music, podcasts, and audiobooks. And get help quickly with Emergency SOS and international emergency calling.

Get up to 5 months Apple Music, Apple Arcade and Apple News+ free - New & returning customers only.
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I don’t always want to be tied to my phone or waiting around for it charge. With my Apple Watch I’ve got everything I need right on my wrist- I can even pay for stuff!
- Sophie. She loves having the freedom to go without her phone.
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Get the sleep of your dreams.

Getting the right amount of sleep is important for your overall health. The Sleep app helps you establish a regular schedule and bedtime routine and tracks your time asleep. So you can set and achieve your personal sleep goals.

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Tackling my day’s got a lot easier now I’m getting a good night’s sleep. I can set a bedtime routine, track my sleep cycle and even set goals to get some proper shut eye.
—Katrina. She’s ready to get the sleep of her dreams.
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Make the most of Apple Watch

Apple Fitness+. A milestone in motivation.

Get 3 months of Apple Fitness+ free when you buy an Apple Watch.

Learn more

Magic. On. The. Go.

AirPods Pro deliver immersive sound for music, podcasts, and calls. A customizable fit for all-day comfort. Sweat and water resistance. And paired with an Apple Watch, you can leave your phone at home for workouts.

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Airpods linked to watch playing music

Good times on us.

Get up to 5 months free when you buy an Apple Watch.

New & returning customers only. T&Cs apply.

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Airpods linked to watch playing music
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