Apple TV - The future of television is apps
The New Apple TV

Apple TV (4th Generation)

Learn more about Apple TV

Apple TV
Apple TV Logo

The future of television is here.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. BBC iPlayer,1 Netflix,2 NOW TV,3 Sky News, Hopster,4 iTunes - apps are quickly becoming how we watch today. The new Apple TV is built around this vision - with a new operating system called tvOS, innovative ways to connect with your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV. This is where television is headed.

It's all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as BBC iPlayer, Netflix, NOW TV, Sky News and iTunes to watch TV programmes. And that's exactly where TV in the living room is heading. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment

All the entertainment your TV can handle.

iTunes films and TV programmes. Netflix and Hopster. BBC iPlayer and Sky News. Live sport5and news. And so much more. If it's worth watching, there's definitely an app for that.

"What are some popular new releases?"
Soundwave
Apple TV Shows

Games and More

Games and apps on TV. It's going to be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family games night. It's exciting to imagine where developers will take this.

"Play Metal Morph"
Siri Soundwave
Apple TV Games

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it's time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface and the Siri Remote, there's never been a better time to be a TV.

New Interface

A TV experience you've never experienced.

Your TV screen is all the way across the room. That's why the experience of using Apple TV is designed to let you feel like you're interacting directly with your TV, not separated from it.

"Show me some action films"
Soundwave
Apple TV Top Films
Apple TV Siri Remote

Siri Remote

Ask more of your television.

With all these new apps on your TV, what's the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some action films”. Siri automatically searches across popular services like iTunes, Netflix and more, so you don't have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.

Apple TV Mad Max

Touch Surface

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select and navigate your TV screen effortlessly.

Apple TV Siri Remote Touch
Apple TV Mad Max

the new Apple Logo tv

Siri Remote with Touch surface, apps and games, and a completely new experience.


Apple TV