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Smart technology is improving our day-to-day lives in many ways – from heating to home security – but it’s been particularly transformative when it comes to monitoring health and fitness. Not so long ago relatively specialist equipment was needed to track things like exercise performance and heart rate, but there’s now an abundance of clever, easy to use smart devices that give you invaluable health and fitness data throughout the day. Fitbit has been a pioneering force throughout this smart fitness revolution.

If you want to stay on top of your health and fitness goals it makes sense to equip yourself with a fitness tracker. And the most convenient way to incorporate one into your everyday lifestyle? Wear it on your wrist. Happily, Fitbit has dedicated itself to developing lightweight, stylish and comfortable watches, bracelets and clip-ons that connect wirelessly to your smartphone. To see the latest, most advanced examples of Fitbit’s commitment to smart fitness tracking and sleek design, check out our Fitbit Charge collection.

The Fitbit Charge 4 embodies everything Fitbit does so well – it’s slender and stylish enough to wear all day but its svelte form belies the state-of-the-art fitness tracking technology on offer. If you’re looking for a sophisticated workout companion that doubles as a tastefully understated, highly wearable wristwatch then look no further than the Fitbit Charge 4.

Available in a choice of attractive colours, including black, granite black and rosewood, the Fitbit Charge 4 features an array of advanced fitness monitoring features, allowing you to keep tabs on your Active Zone Minutes, heart rate, and sleep. This ingenious little device even detects what type of exercise you're doing, allowing you to spend less time fiddling with settings and more time making the most of your workout.

Checkout the rest of our smart tech to browse the latest fitness trackers from other leading brands including Samsung, Garmin and Goji.



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