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If you thought the magic of Polaroid instant cameras disappeared long ago you'll be delighted to learn that the iconic photography brand is back doing what it does better than anyone else. The joy of classic Polaroids was always their unique ability to produce an instant print - that revelatory moment a printed image materialised before your eyes always felt a little bit magical.

A lot has changed in the world of photography since then but Polaroid has hung onto the uniqueness of its original USP. Polaroid instant cameras still distinguish themselves from the rest of the digital camera generation with their instant printing. Today's Polaroid instant camera still lets you capture digital photos and print them straight from the camera - just like you remember! As ever, it's a wonderful feature that's great for creating memories you can treasure and share with friends and family.

The modern generation of Polaroid cameras gives you the best of both worlds, so in addition to their snap and share instant printing functionality, cameras like the Polaroid Snap Touch Instant Digital Camera also offer microSD storage. You can even take advantage of Bluetooth connectivity to transfer you favourite photos to compatible devices.

Cameras like the Snap Touch also deliver surprisingly high-quality 13 megapixel snaps. Even if these easy to use cameras retain the classic point-and-shoot simplicity Polaroid is famous for you can still expect sharp, vivid pics. The Snap Touch even shoots HD video, adding another level of sophistication to the Polaroid experience.

Check out our Instax collection for more point-and-shoot fun and browse our complete camera range to explore our vast selection of cameras, including our complete Nikon, Fujifilm and Canon camera collections.

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