Samsung Televisions

A TV screen's colour volume is a measurement of how accurately it is able to express colour (at any level of brightness). It's important, simply because you'll be able to see colour the way it's meant to be seen. QLED TVs use Quantum Dots - ultra-fine semiconductor materials of nanoscale size - which produce different colours of light depending on the particle size. These dots are able to emit precise coloured light because particle sizes adjust at quantum-level velocities, resulting in high-brightness efficiency. By harnessing the superior brightness of Quantum Dots, QLED is able to reach 100% of the DCI-P3 cinematic colour standard. 100% Colour Volume* means you the widest, most diverse range of true-to-life colours, no matter what conditions you’re watching TV in.

By virtue of Quantum Dot technology, QLED TVs boast high-brightness efficiency and the best colour expression of any TV to date. And because these Quantum Dots are inorganic, durable, stable materials, they are also unique in their sustained ability to perform without losing quality. For this reason, and unlike other technologies, you can watch your content for long periods of time on your QLED TV without having to worry about screen burn. So whether you're enjoying cloud-based gaming, watching sports or movies for any period of time - you’ll get no less than consistent quality viewing, with no loss of brilliance. In fact, we’re so proud of our technology that we offer a 10-year screen burn warranty*. And since the average buying cycle for a TV is 7-8 years, this is something worth considering when buying a new TV.

Samsung's Object Tracking Sound technology delivers object-based audio that moves in-sync with the action on-screen. It takes advantage of multiple, dedicated TV speakers arranged throughout the screen (at different points) – meaning the audio truly moves with the action. From OTS' 6 built-in speakers, to OTS Pro's 10-speaker arrangement* - that fire sound up, down, from the sides, and from the centre of the screen - you'll experience ultra-realistic, 3D audio with everything you watch – movies, sports and gaming alike. New OTS Lite even delivers virtual 3D surround sound by utilising AI and your TV's bottom speakers to simulate overhead sounds**. And with Samsung Q-Symphony, your Samsung TV & soundbar work together to elevate that 3D surround sound still further by synchronising your TV speakers and soundbar in perfect harmony. No complicated set-up needed.

Our innovative Dual LED technology uses an extra set of backlight LEDs to balance the colour temperature of images. While conventional LED panels often lose colour and brightness in certain picture modes, Dual LED panels re-balance warm and cool tones – and brightness. This results in more realistic colour gradation, delivering bolder contrast and a true-to-life picture – no matter what’s on.

Think of a TV processor as the engine that powers your TV's picture and sound performance. From the nightly news to that classic movie, QLED 4K’s AI-powered processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to 4K*. Plus, AI sound perfectly adapts to what’s on screen and adjusts the volume to the acoustics in your room. So you’ll hear every word ¬– even if your house is far from peaceful. Discover just how smart a TV can be, with a processor that adapts to give you the very best 4K picture and optimised audio.