More than just a TV
A TV designed to express your unique style in your home.
Your home is a reflection of who you are and your unique style, and we're helping you reimagine it in your own unique way. Once you've experienced all the possibilities with us, you’ll see how the stunning design of our Lifestyle TVs will fit beautifully in your home.
Love TV? Love art? The Frame does both. This spectacular TV truly complements your living space, bringing entertainment, and fine art into your home.
Thanks to QLED 4K technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended. And when you’re not watching TV, the screen is a blank canvas to display a gallery of artwork or your favourite photos. Better still, with no distracting cables, nothing will get in the way of your striking view.
The Serif rethinks TV, how we use them and how they fit in our lives. Imagined by award-winning designers the Bouroullec Brothers, The Serif looks stunning from any angle and will feel at home in any space. But it doesn’t just deliver in the style stakes, it brings a brilliant viewing experience into your living room too.
We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.
We all love scrolling through social media, watching and liking videos, sharing our favourites.
Now go further with a mobile-optimised experience on The Sero. This beautiful 43" 4K TV rotates between vertical and horizontal modes to make the most of your content.
Two years and two model iterations later – including a QLED panel and a host of new sizing options – Samsung The Frame (2020) is a much better proposition. The Frame really can cater to any number of homes, with a huge amount of variety in its appearance, function, and placement (wall-mounted or stuck on a counter)
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The Frame 4K |
The Frame |
The Serif |
The Sero |
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| Screen Sizes | 43" 55" 65" 75" | 32" | 43" 49" 55" | 43" |
| Resolution | QLED 4K 3840 x 2160 | QLED Full HD 1920 x 1080 | QLED 4K 3840 x 2160 | QLED 4K. 3840 x 2160 |
| Contrast | Dual LED | - | - | - |
| HDR | Quantum HDR | HDR | Quantum HDR | Quantum HDR |
| Colour Volume | 100% | 100% | 100% | 100% |
| Processor | Quantum Processor 4K | Hyper Real | Quantum Processor 4K | Quantum Processor 4K |
| Object Tracking Sound | - | - | - | - |
| Anti Reflection Screen | Wide Viewing Angle | - | Wide Viewing Angle | - |
| Design Concept | Frame Design | Frame Design with Vertical Mode | Iconic Serif Design | Rotating Screen |
| Adaptive Picture & AVA | Yes | - | Yes | Yes |
| Smart TV | Yes | Yes | Yes | Yes |
| One Connect Box & One Near-Invisible Cable |
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Our FAQs are here to help.
With The Sero, The Serif, and The Frame, our 2020 Lifestyle line-up ushers in a new era of TV screens accentuating functionality and design. By focusing on features that speak to consumers’ mobile-savviness, passion for home design, or interest in art, our Lifestyle TVs have evolved to cater to a wide array of diverse consumers and their lifestyles. Versatile screen sizes - from 32” to 75” - ensure there is a Lifestyle TV suited for everyone’s needs and different spaces. More than just a TV or an electronic device, Lifestyle TVs are designed to reflect your taste whilst blending in your home.
The Sero, The Serif and The Frame don’t just deliver in the style stakes, they bring a brilliant viewing experience into your living room too. Turn on your Lifestyle TV and enjoy the kind of brilliant display you’d expect from a QLED 4K Samsung TV*. Whatever you’re watching, it’s all spectacular in stunning QLED quality with 100% Colour Volume**. Thanks to the AI-powered Quantum Processor 4K, you’ll see all your it all in 4K resolution - while AI sound alters the volume levels to suit the background noise in your room***. With a commitment to bringing a complete picture, sound and smart TV experience, Lifestyle TVs deliver both performance and stunning design – no compromise.
* 32" Frame in QLED Full HD resolution.
** Measured to DCI-P3 standard, certified by VDE.
*** Quantum Processor 4K not available with 32" Frame.
Thanks to Samsung’s unique design innovations, wherever you place The Frame, nothing will disturb your view. With the No-Gap Wall Mount, you can mount your TV flush to the wall and have it hanging just like a real picture frame. With 43” - 75” The Frame, you’ll get the 5m One-Near Invisible Cable for all your connections – so you won’t have to worry about cable management nor a spaghetti of wires cluttering up your home. You can even plug all your multimedia devices into the One Connect Box and keep them hidden away in a cupboard or cabinet. By virtue of its size, 32” The Frame comes with a Mini No-Gap Wall Mount, a Mini One Connect Box, and a 2.5m Grey Cable*. Thanks to a uniquely versatile stand, you can adjust the legs to have your TV lean back like a standing picture frame, positioned vertically to display your favourite portraits, or in a traditional position (best for watching TV). Not only does The Frame work with your style, it’s flexible enough to work with your home too.
* Separate tuner cable required.
With the Art Store, choose from over 1,200 beautiful art pieces and bring beloved classics and contemporary masterpieces straight to your home with your free trial – including vertical artworks for 32” The Frame. We’ll help you curate your own personal art collection from world-class art galleries all around the world. Becoming a full member (subscription of £3.99 per month) gives you unlimited access to art collections and photography, spanning the classics to the contemporary*. You’ll 20 free artworks by simply registering your e-mail, or showcase precious moments by uploading and exhibiting your own photography with My Collection.
We’re pleased to introduce the world's first mobile-friendly TV. The Sero has a rotating screen that displays your entertainment in portrait or landscape format depending on the content’s aspect ratio - just like a smartphone. This simply means you can enjoy all your content on the entire (big) screen - and no more black bars when you play a vertical video on your TV. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience. The Sero rotates to fit what you’re watching, so you can enjoy all the content you love, bigger and better.
