Samsung Televisions

Discover Samsung
Lifestyle TVs

More than just a TV

A TV designed to express your unique taste and style in your home, indoors and outdoors.

Your home is a reflection of who you are and your unique style, and we're helping you reimagine it in your own unique way. Once you've experienced all the possibilities with us, you’ll see how the stunning design of our Lifestyle TVs will fit beautifully in your home.

Explore the Lifestyle Range

The Frame

Reinvent your home each and every day. The Frame is the perfect balance of fine art and QLED 4K entertainment, all in a stunningly slim TV.

Turn The Frame on, and enjoy your favourite shows and films on the brilliant QLED 4K TV display. And when it’s off, you can admire your gallery of iconic art and stunning photography – including your own – on a beautiful TV that’s slimmer than ever. Think of it as blank canvas that can be endlessly transformed to showcase the things you love. Whether you want The Frame to blend in or stand out, the choice is yours. And with no distracting cables in the way, the view is always gorgeous.

The Serif

The Serif rethinks TV, how we use them and how they fit in our lives. Imagined by award-winning designers the Bouroullec Brothers, The Serif looks stunning from any angle and will feel at home in any space. But it doesn’t just deliver in the style stakes, it brings a brilliant viewing experience into your living room too.

We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.

The Sero

We all love scrolling through social media, watching and liking videos, sharing our favourites.

Now go further with a mobile-optimised experience on The Sero. This beautiful 43" 4K TV rotates between vertical and horizontal modes to make the most of your content.

The Terrace

The Terrace brings the best of indoor entertainment outdoors.

Whether you’re watching a mid-day game or a late-night movie, you’ll be treated to a feast of rich colour and incredible detail – without being distracted by annoying glare or reflections. It also comes with built-in access to Smart TV streaming services, so you can binge on your favourite shows while enjoying the sun*. Plus The Terrace is built tough, so you’re assured of epic outdoor entertainment all-year round**.

* TV should not be installed in direct sunlight, as continuous exposure to direct sunlight may cause damage to the panel. For proper installation, follow instructions in User Manual.
**Protection from water and dust based on IP55 standard and operating smoothly at temperatures between -31 to 50°C. TV should not be continuously exposed to direct sunlight, rain or snow.

The Premiere

Experience truly spectacular viewing that's just like being in the theatre, thanks to cutting-edge 4K triple laser technology. You’ll be mesmerised by breath-taking detail on the brilliantly bright 130-inch wide screen, no matter where you sit. And with 40 watts of 4.2ch audio built-in, you'll get amazing cinema quality sound that'll breathe new life into your movie nights.

Engineered to sit right by the wall, The Premiere is a sleek ultra short throw projector that blends superbly with your home. Get ready for a whole new entertainment experience, powered by Samsung Smart TV.

The Premiere brings the glory of the cinema into the comfort of your home.

*130” The Premiere LSP9T 4K Smart Triple Laser Projector

Compare the Range

The Frame 4K

The Frame

The Serif

The Sero

The Terrace


The Frame 4K The Frame The Serif The Sero Terrace Premier
Screen Sizes 43" 55" 65" 75" 32" 43" 50" 55" 43" 55" 65" 75" 120" 130"
Resolution QLED 4K 3840 x 2160 QLED Full HD 1920 x 1080 QLED 4K 3840 x 2160 QLED 4K. 3840 x 2160 QLED 4K. 3840 x 2160 4K UHD 3840 x 2160
Contrast Dual LED - - - Direct Full Array Triple Laser Technology ⁄ Laser Technology
HDR Quantum HDR HDR Quantum HDR Quantum HDR Quantum HDR 2000 HDR10+
Colour Volume 100% Colour Volume* 100% Colour Volume* 100% Colour Volume* 100% Colour Volume* 100% Colour Volume*  
Processor Quantum Processor 4K Hyper Real Quantum Processor 4K Quantum Processor 4K Quantum Processor 4K  
Object Tracking Sound OTS Lite - - - - -
Viewing Angles & Anti-Glare Wide Viewing Angle - Wide Viewing Angle - Anti-Reflection Screen  
Design Concept Modern Frame Design Frame Design with Vertical Mode Iconic Serif Design Rotating Screen Outdoor TV*  
Adaptive Picture & AVA Adaptive Picture and AI Sound - Adaptive Picture and AI Sound Adaptive Picture and AI Sound Adaptive Picture and Adaptive Sound Adaptive Sound
Smart TV Yes Yes Yes Yes Yes Yes
One Connect Box & One
Near-Invisible Cable
Yes with Grey Cable*
* 32" - Mini OCB and 2.5m-long/0.5cm-wide Grey Cable
- - - -
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*100% colour volume measured to DCI-P3 standard, certified by VDE.
*Protection from water and dust based on IP55 standard and operating smoothly at temperatures between -31 to 50°C. TV should not be exposed to direct rain or snow.

Choose the right TV for you

Our FAQs are here to help.

What is Lifestyle TV?

TV technology that reflects your taste and style, indoors or outdoors. With more time spent at home than ever before, the TV has become a desirable object that adds value to our lifestyles – not just an electronic device. With The Frame, The Serif, The Sero and The Terrace, Samsung’s Lifestyle TV line-up ushers in a new era of TV screens accentuating functionality and design. By focusing on features that speak to consumers’ interest in art, passion for interior design, mobile-savviness, or outdoor entertainment, our Lifestyle TVs have evolved to cater to a wide array of diverse consumers and their lifestyles. Versatile screen sizes - from 32” to 75” - ensure there is a Lifestyle TV suited for everyone’s needs and different spaces. More than just a TV, Lifestyle TVs are designed to reflect your taste whilst blending in your home.

Can I still get QLED quality & performance on a Lifestyle TV?

Lifestyle TVs don’t just deliver in the style stakes, they bring a brilliant viewing experience into your living room too. Turn on your Lifestyle TV and enjoy the kind of brilliant display you’d expect from a QLED 4K Samsung TV*. Whatever you’re watching, it’s all spectacular in stunning QLED quality with 100% Colour Volume**. Thanks to the AI-powered Quantum Processor 4K, you’ll see all your it all in 4K resolution - while AI sound alters the volume levels to suit the background noise in your room***. With a commitment to bringing a complete picture, sound and smart TV experience, Lifestyle TVs deliver both performance and stunning design – no compromise.

* 32” Frame in QLED Full HD resolution.
** Measured to DCI-P3 standard, certified by VDE.
*** Quantum Processor 4K not available with 32” Frame.

3. How does The Frame work with my space? What are One Connect Box, One Near-Invisible Cable & Slim-Fit TV Wall Mount?

Slimmer than ever, 2021 The Frame has been thoughtfully redesigned to blend beautifully with your home so it looks and hangs like a real picture frame. It comes in-box with the Slim-Fit TV Wall Mount in-box, so you can easily mount your TV flush to the wall. You can even style The Frame your way with interchangeable bezels that suit your taste and style.* With 43”+ The Frame, you’ll also get the 5m One Near-Invisible Cable for all your connections, so you don’t need to worry about cable management. Just plug your multimedia devices into the One Connect Box and keep those cables tidied away in a cupboard or cabinet - so nothing spoils the view. The Frame is flexible enough to work with your home set-up too: its adjustable TV stand lets you set your TV at the height of your liking to make room for your soundbar. By virtue of its size, 32” The Frame comes with a Mini One Connect Box and a 2.5m Grey Cable. Thanks to a uniquely versatile stand, you can adjust the legs to have your TV lean back like a standing picture frame, positioned vertically to display your favourite portraits - or in a traditional position (best for watching TV).

* Customisable bezel each sold separately.

What artworks are available to display on The Frame? Can I display other contents other than art?

TV when it’s on, art when it’s off. With the new and improved Art Store, it’s easy to browse through and choose from over 1,400 beautiful art pieces and bring beloved classics and contemporary masterpieces straight to your home with your free trial – including vertical artworks for 32” The Frame. We’ll help you curate your own personal art collection from world-class art galleries all around the world with fine-tuned recommendations. You’ll enjoy 20 free artworks by simply registering your e-mail, but becoming a full member (separate yearly or monthly subscription required) gives you unlimited access to art collections and photography - spanning the classics to the contemporary*. Or showcase precious moments by uploading and exhibiting your own photography with My Collection. With 2021 The Frame TV featuring 16GB of built-in storage, you can store up to 1,200 of your own photography.

How can I watch portrait-orientated content on The Sero?

We’re pleased to introduce the world's first TV to maximise your content experience with full vertical and horizontal viewing. The Sero has a rotating screen that displays your entertainment in portrait or landscape format depending on the content’s aspect ratio - just like a smartphone. So it rotates to suit whatever you’re watching, or whatever apps you’re checking - whether vertical or horizontal. This simply means you can enjoy all your content on the entire (big) screen - so you don’t have to put up with a tiny vertical video and black bars. Once you’ve synced your smartphone, when you rotate your phone, The Sero turns* too.

* Auto Rotation feature requires compatible Galaxy device.

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