OLED
Premium LED
Smart 4K HDR

Full Array LED

Cinematic contrast with accurate deep blacks and bright highlights

Sony BRAVIA® TVs featuring Full Array LED takes your viewing experience even further. Giving you beautiful contrast with rich dark and vibrant bright colours, whilst maximising highlights and lowlights on your TV.

Full Array LED backlight

Brighter highlights, deeper blacks.

The intensity of the LEDs can be adjusted depending on the scene. Light where light is needed, dark where darkness is needed.

Conventional Edge LED Backlight

Struggles with deep blacks and bright highlights.

One row of LEDs has to try and balance light through the whole picture. The dark parts not as dark, the bright parts not as bright – more blooming, likely.

Why Full Array LED TV?

The real benefits of Full Array LED with local dimming are that you get more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks.

A good example of this would be seeing the moon in the night sky. On an Edge-lit or Direct-lit TV, you would sacrifice the brightness of the moon for a blacker night sky (or vice-versa) and the blacks would still likely stray into blue or grey.

On a Full Array LED TV with local dimming you get a beautiful, natural picture, with a clear, bright moon and a dark, authentic night sky.

Sharper, smoother, more natural images

Premium LED TVs from Sony combine breathtaking image processing with intelligent backlight technology to create a stunning picture that’s sharp and clear, even close-up.

Images leap off the screen with LED TVs, and X-Motion Clarity makes the fastest action sequences look flawless.

See what makes our processor extraordinary

XG95 & ZG9

Picture Processor X1™ Ultimate Sony's Best Ever Processor

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.

Features include:

  • Object-based Super Resolution
  • Object-based HDR remaster
  • Super Bit Mapping HDR
  • Dual database processing
  • Dynamic Contrast Enhancer
  • Precision colour mapping

XG90 & XF90

4K HDR Processor X1™ Extreme

Our 4K HDR Processor X1™ Extreme includes powerful real-time image processing for ultra detailed pictures. Images are upscaled closer to true 4K HDR quality.

Features include:

  • Object-based HDR remaster
  • Super Bit Mapping HDR
  • Dual database processing
  • Dynamic Contrast Enhancer
  • Precision colour mapping

4K Upscaling

The true beauty of 4K in every picture

With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.

Conventional

4K

Redefining realism

A variety of noise reduction techniques are used by 4K X-Reality™ PRO to sharpen and refine images.

See how scenes become clearer, smoother and more natural.

Lines become clearer

Action stays smooth

Dark scenes stay clear

Streamed video is sharper

Our most realistic picture ever

With over 33 million pixels, our 8K HDR technology powered by our acclaimed Processor X1™ Ultimate gives you four times the resolution of 4K for an incredibly immersive viewing experience.

Pictures fill your field of view with extraordinary depth and texture. Get close and enjoy the fine details you could never see before.

The power behind our 8K upscaling

Simply upscaling from a 2K or 4K signal to 8K will not achieve the exceptionally high quality standards of 8K, creating the need for dedicated 8K upscaling technology.

Our 8K X-Reality™ PRO meets this need with an exclusive 8K database. Patterns in scenes are analysed and enhanced using the database to find the most accurate texture and character for incredibly detailed, close to true 8K pictures.

TRILUMINOS™ Display

See vivid real world colours all around you.

A TRILUMINOS™ Display faithfully reproduces every shades and hue from a wider palette.

X-Wide Angle

Vibrant shades of colour from any viewing angle

See vivid real world colours, even from the sides, on this wide-angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS™ Display to be enjoyed from any angle.

X-Wide Angle

Vibrant shades of colour from any viewing angle

See vivid real world colours, even from the sides, on this wide-angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS™ Display to be enjoyed from any angle.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio™ system adds two sound positioning tweeters in the rear of the TV to the bass reflex speakers for Sound-from-Picture Reality™.

With action and sound precisely aligned, your viewing becomes so much more immersive.

Hands-free voice control with integrated mic

With a built-in mic your Sony XG95 or ZG9 is always at your command. Talk to your TV to find your favourite online programmes and films, change the channel, switch apps or have your questions answered.

You can even control smart home products, for example, set the mood in your living room by dimming your existing Smart lights with your voice.

You can also connect your Alexa-enabled devices to the TV for hands-free control – turn your TV on, control the volume and more, all with only your voice.

The shape of quality

Innovative design is par for the course with our LED televisions. The unique wedge shape of select models saves space and increases speaker capacity for enthralling sound.

Transform your viewing with Dolby Vision™

Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home.

It doesn’t matter how many pixels you have or what your frame rate is, Dolby Vision™ adapts to the performance of your display, optimising the image scene by scene.

Android TV™

Your entertainment at your fingertips

A world of content, apps and games brought to your living room, with Chromecast™ built-in and the Google Assistant.

The AF9 also works with your existing Alexa Speaker – you can power up your TV, change channels, control volume and more.

Smarter control with the Google Assistant

You can ask your Google Assistant to find your favourites. It’s truly effortless and offers the ultimate viewing experience.

Control your Sony Android TV™ and other connected devices using your voice - there’s no smarter way to run your life.

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master.

With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

Big Screen, dynamic experience

Our Sony 4K HDR TV is designed for spectacular big screen viewing. Immersive pictures put you right at the heart of the action.

Discover a world rich in detail and colour on our 4K HDR TVs. Pictures are perfectly matched by our latest Acoustic Multi-Audio™.

Discover our Premium LED range

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