- Picture Quality
- Sound Quality
- Smart Features
- Design
- Gaming
The real benefits of Full Array LED with local dimming are that you get more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks.
A good example of this would be seeing the moon in the night sky. On an Edge-lit or Direct-lit TV, you would sacrifice the brightness of the moon for a blacker night sky (or vice-versa) and the blacks would still likely stray into blue or grey.
On a Full Array LED TV with local dimming you get a beautiful, natural picture, with a clear, bright moon and a dark, authentic night sky.
Sony’s Best Ever Processor
- Object-based Super Resolution
- Object-based HDR remaster
- Super Bit Mapping HDR
- Dual database processing
- Dynamic Contrast Enhancer
- Precision colour mapping
- Object-based HDR remaster
- Super Bit Mapping HDR
- Dynamic Contrast Enhancer
With Sony televisions, everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.
A variety of noise reduction techniques are used by 4K X-Reality™ PRO to sharpen and refine images.
See how scenes become clearer, smoother and more natural.
By widening the colour spectrum, TRILUMINOS™ powered by our X1™ processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise, so pictures are closer than ever to real life.
Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home.
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. Sony Premium LED TVs include an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you always get the perfect view.
See vivid real world colours, even from the sides, on this wide-angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS™ Display to be enjoyed from any angle.
With over 33 million pixels, our 8K HDR technology powered by our acclaimed Processor X1™ Ultimate gives you four times the resolution of 4K for an incredibly immersive viewing experience.
Pictures fill your field of view with extraordinary depth and texture. Get close and enjoy the fine details you could never see before.
8K X-Reality Pro is Sony's unique image processor which boosts the quality of all content to close to true 8K resolution. Sony draws from its vast experience of producing professional studio cameras - used for major sporting events, TV broadcasts and Hollywood movies - to create an algorithm which can accurately upscale content to add breathtaking 8K realism.
Our Acoustic Multi-Audio™ system adds two sound positioning tweeters in the rear of the TV to the bass reflex speakers for Sound-from-Picture Reality™.
With action and sound precisely aligned, your viewing becomes so much more immersive.
Be surrounded by sound as if you are right there in the scene. With Dolby Atmos®, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.
Sound experience can change depending on your room environment. Curtains, for example, absorb sound while walls can be highly reflective, compromising the quality of what you hear.
Sony Ambient Optimization detects objects and adjusts the sound of the TV accordingly, delivering an enhanced audio experience tailored for your room.
Now you can access all your streaming apps in an instant, directly from your remote. With over 5000 apps available, more than any other SMART TV platform, it is easier to watch all the latest original content, classic films and series from streaming services such as Netflix, Disney+, Amazon Prime Video, NOW TV, Google Play Movies and many more.
With a voice remote and Google Assistant, your Sony Android TV™ is always at your command. Talk to the remote to find your favourite online programmes and films, change the channel, switch apps or have your questions answered. You can use the remote to control your other smart home products too; for example, set the mood in your living room by dimming your existing smart lights.
With a built-in mic your Sony XH95* or ZH8 is always at your command. Talk to your TV to find your favourite online programmes and films, change the channel, switch apps or have your questions answered.
You can even control smart home products; for example, set the mood in your living room by dimming your existing smart lights with your voice.
You can also connect your Alexa-enabled devices to the TV for hands-free control – turn your TV on, control the volume and more, all with only your voice.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master.
With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.
Innovative design is par for the course with our LED televisions. The unique wedge shape of select models saves space and increases speaker capacity for enthralling sound.
With its minimalist one slate design and thin bezel, this 8K LED TV brings home the big screen 8K experience. Be totally immersed in your entertainment without distraction.
HDTV Test, August 2020
A slim and flush design with discrete stand and thin aluminium bezel keeps you focused on what's important - the picture.
What Hi-Fi?, May 2020
A narrow aluminium bezel keeps you focused on the screen for a truly cinematic, immersive viewing experience. The slim aluminium frame gives the TV a luxurious look and feel.
What Hi-Fi?, Oct 2020
Simply hold up the remote with integrated backlight to change channels and volume when watching the TV in darkness. Available on ZH8 and XH95 (55’, 65’ & 75’).
The ZH8, XH95* and XH92 all have adjustable stands which allow the TVs to sit comfortably on a wider range of furniture.
Conventional TVs use just one row of LEDs; Sony’s Full Array LED places them across the whole screen, each zone individually controlled to make dark areas darker, light areas lighter, and reveal every detail of the alternate universe you’ve stepped into.
Our revered Acoustic Multi-Audio™ technology uses sound positioning tweeters to deliver precisely controlled, high-quality audio from the exact point it’s happening within the scene. The result is immersive, dynamic gaming, with everything you see matching up to what you hear.*
Multi-Audio
Transform your gaming experience. Our TVs with high speed 4K⁄120fps HDMI input give you smoother, clearer movement for responsive gameplay.
, “PlayStation”, 
and “PS5” are registered trademarks of Sony Interactive Entertainment Inc.*Google, Chromecast built-in, Android TV, YouTube and other related marks and logos are trademarks of Google LLC. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Applications availability varies by country, language and device. Feature availability depends on country and availability of compatible products. Also may require software update. Remote specification may vary by territory and model.
‘Sony’, ‘BRAVIA’ and their logos are registered trademarks or trademarks of Sony Corporation. All other logos and trademarks are the property of their respective owners.