SONY'S PICTURE QUALITY TECHNOLOGIES 2018

Our most realistic and captivating picture

With advanced processors and backlight technology, Sony's premium range of 4K HDR TVs gives you more intense colour, dynamic contrast and impressive detail than you've ever experienced before.

Featured on A1, AF8 and XF90

Incredible colour, contrast and clarity

Incredible contrast, real-life colours and exceptional 4K detail. Get closer to reality, even with regular broadcasts and movies, thanks to unique technologies from Sony.

Featured on XF87, XF85, XF80, XF75 and XF70 series

Our most powerful picture processor

Bravia’s 4K HDR Processor X1 Extreme™ delivers our most beautiful and realistic pictures ever – thanks to 40% more processing power than our conventional 4K Processor X1™.

X1 Extreme™ processor is featured on the following models:
A1, AF8, and XF90

More detail, more natural, more real

See everything you watch come to life with greater depth, detail and texture thanks to a combination of 4K X-Reality™ PRO and additional unique processing technologies from Sony.

4K HDR Processor X1™ is featured on the following models:
XF87 and XF85

Every detail reimagined

Every scene is analysed and improved thanks to an image database that addresses contrast, colour and detail, for a beautifully enhanced picture.

4K X-Reality™ PRO processor is featured on the following models:
XF80, XF75 and XF70

Rediscover every detail

X-Reality™ PRO upscales and refines the pixels on screen for reduced noise and exceptional clarity.

X-Reality™ PRO processor is featured on the following models:
WF6 and RF4

See the difference with a TRILUMINOS™ Display

Unique to Sony, a TRILUMINOS™ Display enriches your viewing experience with a wider palette of colours and more natural shades and hues.

It also displays skin tones beautifully, thanks to its extensive colour palette and precise gradation.

Featured on A1, AF8, XF90, XF87, XF85 and XF80 series

User experience

Stimulate curiosity

Discover games and photos, music and movies, internet and apps.

An Android TV™ with the Google Assistant voice functionality, Catch-up TV & 4K Streaming delivers a whole new world of entertainment.

Featured on A1, AF8, XF90, XF87, XF85, XF80 and XF75 series

Your smartphone on the big screen

Google Assistant

A world of apps, games and movies

Scroll back TV guide

Searching couldn't be simpler with YouView's 7-day scroll-back TV guide.

It brings together catch-up TV from across BBC iPlayer, ITV Player, All 4 and My5 – so everything's ready and waiting for you, in one place.

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