SONY BRAVIA KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV with Google Assistant

Product code: 264233

Product features

  • 4K HDR Processor X1 for improved colour & clarity
  • Motionflow XR with auto mode for smooth & sharp picture
  • Picture quality: Motionflow XR 1000 Hz
  • HDR: HDR10 / Hybrid Log-Gamma (HLG)
  • Catch-up TV & 4K streaming

How we can help

  • On delivery, let's install it for only £45.00More info
  • On delivery, let's remove and recycle your old appliance for £15.00More info
£599.00
Save £100.99
Was £699.99 (from 11/03/2020 to 31/03/2020)

Product features

  • 4K HDR Processor X1 for improved colour & clarity
  • Motionflow XR with auto mode for smooth & sharp picture
  • Picture quality: Motionflow XR 1000 Hz
  • HDR: HDR10 / Hybrid Log-Gamma (HLG)
  • Catch-up TV & 4K streaming

How we can help

  • On delivery, let's install it for only £45.00More info
  • On delivery, let's remove and recycle your old appliance for £15.00More info
Product information
Our experts have some serious techsperience, and they think you'll love this Sony BRAVIA KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV with Google Assistant. The Sony Bravia transforms the telly watching experience. Not only does it have an incredible display and cutting-edge acoustics – it's controlled by your voice too.

Bring detail to life

At the heart of the Sony KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV is the X1 4K HDR processor. Capable of delivering incredible detail with vibrant colours, darker blacks and brighter whites, HDR makes nature documentaries look more awe-inspiring and sets the atmosphere in gritty dramas.

Always sharp, always smooth

Enjoy every minute of the cup final without the ball turning into a blur. The Sony XG83's Motionflow XR technology adds an extra frame between the original ones, whatever you watch. That means no matter how fast the free kick, the ball retains its shape, detail and smooth motion. So, you won't need to squint to see that strike fly into the top corner.

Talk to your TV

No more menu after menu. With Google Assistant built-in, you can control the XG83 TV using your voice. Ask Google to open Netflix, resume playing on BBC iPlayer, or play a funny cat compilation on YouTube. And if it's already on your phone and you want to see it on a bigger screen, just tap the little Chromecast icon.

It's not just for entertainment, either. Ask your TV to tell you about your scheduled meetings, commute time for the day, and if you'll need a raincoat. And if you have an Amazon Echo speaker, it works with Alexa too.

Sounds as good as it looks

A great picture needs great sound to match. The Sony XG83 delivers incredible clarity with ClearAudio+, reproducing vocals along with other sounds for the ultimate detail. You'll hear everything from quiet dialogue to the crescendo of the movie score.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

Video

Specification

Technical specifications for SONY BRAVIA KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV with Google Assistant

SCREEN
Screen size 49"
Screen technology LED edgelit
Resolution 4K Ultra HD 3840 x 2160p
HDR - HDR10
- Hybrid Log Gamma (HLG)
PICTURE QUALITY
Processing rate Motionflow XR 1000 Hz
Picture enhancement TRILUMINOS with 4K HDR Processor X1
4K Ultra HD compatibility - 4K X-Reality Pro
- 4K upscaling picture enhancement
SMART
Smart platform Android
Smart TV services - Catch up TV: BBC iPlayer, ITV Hub, All 4, My5
- Streaming: Netflix 4K, Prime Video 4K, Google Play Movies & TV, Rakuten
- Music: Spotify, Deezer, Tidal
- App store: Google Play Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K, Facebook Watch
- Gaming apps

Please note: Some services are only available in the UK
Voice controlled assistant Google Assistant
Screen mirroring Chromecast
Smartphone app Sony Video & TV Sideview app
Other smart features Works with Amazon Alexa & Google Assistant
CONNECTIVITY
WiFi Built-in WiFi
Ethernet Yes
Bluetooth Bluetooth 4.1
Connections - HDMI 2.0b x 4
- Component input x 1
- Composite input x 1
- USB x 3
Audio output - Optical x 1
- 3.5 mm jack
TUNER
TV tuner Freeview HD

Please note: Some services are only available in the UK
Electronic programme guide 7-day EPG and 7-day catch up with YouView
AUDIO
Speakers 2
Audio power 20 W
Sound enhancement - Dolby Digital
- Dolby Digital Plus
- Dolby Pulse
FEATURES
Voice control - Via remote
- Direct voice control
PVR function Yes
VESA mount 200 x 200
Table-top stand Yes
Other features - Sleep timer
- Parental lock
ENERGY CONSUMPTION
Energy efficiency class A
On-mode power consumption 88 W
Annual power consumption 122 kWh
GENERAL
Colour - TV: Black
- Stand: Dark silver
Internal menu languages Multi-languages
Hardware required - Aerial
- Router
Box contents - Sony BRAVIA KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV
- Voice remote control
- Batteries
- Power adapter
- Table top stand
- Quick start guide
Dimensions - TV: 644 x 1098 x 58 mm (H x W x D)
- TV with stand: 703 x 1098 x 260 mm (H x W x D)
- Boxed: 776 x 1188 x 148 mm (H x W x D)
Weight - TV: 13.2 kg
- TV with stand: 13.7 kg
- Boxed: 19 kg
Guarantee 5 years
Customer reviews

Sony BRAVIA KD-43XG8396BU 43 Smart 4K Ultra HD HDR LED TV with Google Assistant reviews verified by reevooReevoo

232 reviews

Reviews from:Sort by:
(8.8 out of 10)
Ease of use
8.5
Image quality
9.3
Sound quality
8.5
Design
8.9
Value for money
8.5
Overall rating
8.8
Scores 8.8 out of 10 based on 232 reviews
Show more score details
(2 out of 10)

David

Nailsea GB Sports and games fan
+
Reviewer left no comment
First of all the set is faulty. It did not show any volume scale. I have difficulty starting it from scratch having to switch it off and on again at the wall for it to boot up. When I phoned Sony they sent an update which requires to be downloaded from my computer onto a new memory stick before uploading to my TV. I wish I had never got rid of my old one which worked perfectly as confirmed by your delivery man who insisted on taking away the handset as well as the set..
Confirmed purchase: 09 June 2020
Published on: 07 July 2020
(8 out of 10)

S M

Midlands GB Multi-purpose viewer
+
Clear picture
Slow when using remote
Confirmed purchase: 09 June 2020
Published on: 07 July 2020
Price Promise, delivery & returns

You won’t get it cheaper. Full Stop.

You won’t get it cheaper. Full Stop.

We'll price match any product against any other retailer, online or in store. We’ll also match discount codes.

How to request a price match

Delivering your online order

Choose when you want it delivered

We deliver 7am to 7pm, 7 days a week, even at weekends. Your options include:

  • Next-day delivery, available on orders placed up to 7pm (subject to availability).
  • All-day delivery (7am-7pm).
  • Delivery in your preferred 4 hour time slot (next day or on the day of your choice) from £20.00.

If you tell us your mobile number when you order we’ll text you on delivery day or the night before to let you know what time we’ll be at your address. Or you can use our Knowhow Track It service. Weekend and next day delivery is available in most areas, subject to availability.

Availability checker

How and when can you get hold of your selections? Finding out should be quick and easy, so with just a few clicks our Availability Checker shows you:

  • Delivery dates, time-slots and prices
  • Local stores with stock you can collect from now
  • Local stores you can get items sent to for you to collect later
To use our Availability Checker, simply:
  1. Enter a town or postcode in the box on the product page for an item you’ve selected
  2. Click on the magnifying glass
  3. Review the delivery and collection options local to you – just click on any one to add it to your basket

Stock updates

Find something you want but it’s not in stock? On the item’s product page, simply click on ‘Email me when back in stock’, and let us have your email address. We’ll let you know as soon as it’s available again.

Order online and collect in store

Order & Collect ­­– The majority of our stores are now open and offering a collection service, allowing you to safely order online and collect from store contact-free.

Our stores with parking available can offer a Drive Thru collection experience using the parking bays clearly marked outside the store. Here’s how it works;

  • Once you’ve had confirmation your order is ready to collect, drive to the store.
  • When you’ve arrived, click on the link in your confirmation email to let our team know.
  • One of our colleagues will put your order in your car boot.
Stores which DO NOT have parking outside, can only offer a safe Walk Up service. For large items we would not recommend using this service. Why not consider using our fantastic 2-man delivery service instead?

Don’t forget to wait for your ready to collect email and check store opening hours and whether the store can offer Drive Thru collection before heading out.

We strongly recommend that you check whether the item will fit in your vehicle before placing your order.

Let's install and recycle

TV set-up and demo

Want your new TV set up with no crossed wires? Experts from our service-partner Team Knowhow are at the ready. Simply select Let's install it.

Here's what we'll do:

  • Discuss with you where the TV's to go and how you'd like it set up
  • Disconnect your existing TV, and unbox and check your new one
  • Attach the TV to the table-top stand or legs supplied in the box
  • Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as games console, set-top box or soundbar
  • Connect the TV to your existing internet connection, enabling any on-demand and Smart features
  • Demo the TV's main features
  • Take the packaging away with us

To discuss our full range of installation services (including wall mounting or TV-stand building), call us on 0344 561 1234 or visit us in-store.

Before ordering our TV set-up and demo service, please make sure:

  • You've got the right cables, including any HDMI or power leads
  • There's a power socket nearby (within 1.5m)
  • You've got your WiFi network name and password to hand for a Smart TV set-up

Remove and recycle your old appliance

To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.

Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation. If you’re having a refrigeration unit removed, please defrost it before we arrive.

Care services

Keep your amazing Tech amazing! Add Care & Repair and if your TV stops working, we'll fix it fast. If not, we'll replace it on request. Your benefits include:

  • Breakdown support when you need it
  • 7 Day Fix Promise
  • Beyond repair? Get a Currys PC World voucher for a new one
  • Ask for a new one – after your second repair
  • Don’t pay a penny more for parts, labour and callouts
  • Free Delivery, Installation & Recycling (if we have to replace your product).
  • Always on hand - 24/7 support

Exclusions include:

  • Accidental Damage
  • Cosmetic Damage

Just add Care & Repair on the basket page or ask in-store for details; charges apply. Customers selecting a monthly Care & Repair Plan will have the payment debited from their chosen card every month.

See Important Information and Terms for more details on inclusions and exclusions for Care & Repair.

Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk from any internet-enabled mobile device, smartphone, PC or laptop.

Creation - your plan Flexible credit you control

To spread the cost, pay with Your Plan, available at first on all orders £99 and over. With this uniquely flexible credit option you can:

  • Spread the cost with monthly payments (24.9% APR representative)
  • Choose the payment term that suits you from 12 to 36 months
  • Shop today with no deposit to pay, and even pay everything off early at no extra cost
Plus once you’ve opened a Your Plan account, you can use it to shop on credit in future on anything £99 and over.

Learn more

How to apply

If you’re buying this item online, you can apply for credit at checkout. Or if you’re reserving online, or shopping in store, apply here.

DSG Retail Limited acts as a credit broker and not a lender. Credit is provided by Creation Consumer Finance Ltd.
Both DSG Retail Ltd and Creation Consumer Finance Ltd are authorised and regulated by the Financial Conduct Authority.
£599.00
Save £100.99
Was £699.99 (from 11/03/2020 to 31/03/2020)
SONY BRAVIA KD-49XG8396BU 49" Smart 4K Ultra HD HDR LED TV with Google Assistant
£599.00
Save £100.99
Was £699.99 (from 11/03/2020 to 31/03/2020)