SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV

Product code: 201325

Product features

As advertised on TV
  • 4K Ultra HD HDR
  • Catch-up & 4K Streaming with Android
  • Picture quality: Motionflow XR 400 Hz
  • Tuner: Twin Freeview HD with YouView
  • Connectivity: HDMI 2.0 x 4
  • Claim up to £200 cashback when you buy this TV with a TV & broadband package More info
  • Get a 4K Movie title, 3 months access to great music and EA's Real Racing 3 game special booster pack when you buy this product More info

With expert service from Knowhow

  • On delivery, let's install it for only £45.00 More info
  • On delivery, let's remove and recycle your old appliance for £15.00 More info
  • Monthly protection of your SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV for only £2.99 More info
£679.00
Save £170.00
Was £849.00 (from 13/09/2017 to 19/11/2017)
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      Product features

      As advertised on TV
      • 4K Ultra HD HDR
      • Catch-up & 4K Streaming with Android
      • Picture quality: Motionflow XR 400 Hz
      • Tuner: Twin Freeview HD with YouView
      • Connectivity: HDMI 2.0 x 4
      • Claim up to £200 cashback when you buy this TV with a TV & broadband package More info
      • Get a 4K Movie title, 3 months access to great music and EA's Real Racing 3 game special booster pack when you buy this product More info

      With expert service from Knowhow

      • On delivery, let's install it for only £45.00 More info
      • On delivery, let's remove and recycle your old appliance for £15.00 More info
      • Monthly protection of your SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV for only £2.99 More info

      Our experts recommend you this bundle

      • SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
      • SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m

        SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m

        Close
        • HDMI 2.0
        • Supports 4k Ultra HD HDR
        • Up to 27 Gbps - great for 4k HDR
        • Gold-plated connector
        • Mesh covering

        Connect your AV and computing devices easily using the 1 m Sandstrom S1HDM315 HDMI Cable with Ethernet. It's ideal for use with your HDTV, set top box, home cinema system, games console, 3D Blu-ray player, DVD player, digital media streamer or HD AV receiver.

        This high-speed HDMI cable allows for superior signal transfer so you can enjoy great-looking and great-sounding content from...

      £728.99 Save £200.00
      Main product was £849.00, now £679.00. Separate selling price £758.99

      Or build your own bundle

      Product information
      Top features:

      - 4K HDR immerses you in every moment

      - Enhanced images using X-Reality Pro and Triluminos Display technology

      - Smart Android TV lets you stream and catch-up with your favourite shows

      4K HDR

      Experience incredible picture quality in exceptional 4K Ultra HD resolution with the Sony BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV. HDR technology enhances every image for rich contrast and true to life colours.

      Enhanced images

      Designed to enhance every the picture even further, X-Reality Pro technology analyses every scene and improves the colour, contrast and detail for a truly beautiful image.

      And because the Sony BRAVIA XE8396 has a Triluminos Display, it produces a wider colour palette for accurate and vivid hues, as well as natural skin tones.

      Smart Android TV

      Discover more to watch, play and see with Android Smart TV. You'll have access to downloadable apps from Google Play, letting you tailor your own TV viewing experience.

      YouView lets you access catch-up TV over the past seven days from BBC iPlayer, ITV Player, All 4 and Demand 5. You can also stream films and box sets in rich 4K with Amazon Prime and Netflix.

      It's all easily controllable using the voice remote function – just press the mic button and tell your BRAVIA KD49XE8396 what you want to watch.

      Don't forget your HDMI cables

      Check out our range of HDMI cables to connect your input devices and to make sure your new TV has a perfect picture with improved transfer speeds.

      Look out for the Sandstrom Silver Series HDMI cables with their lifetime warranty.

      Wall mount your TV

      Wall mounting is a great way to save floor space and accent your living room décor. If you want to wall mount this TV, browse our TV accessories to find the right 200 x 200 VESA mount.

      Video

      Specification

      Technical specifications for SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV

      SCREEN
      Series Sony BRAVIA
      Screen technology LED edgelit
      4K HDR Yes
      Screen size 49"
      Resolution 3840 x 2160
      PICTURE QUALITY
      Motion rate 50 Hz
      Processing rate Motionflow XR 400 Hz
      Picture enhancement - 4K X-Reality Pro
      - Triluminous Display
      4K Ultra HD compatibility - Video CODEC: HEVC
      - 4K Upscaling picture enhancement
      Noise reduction Yes
      SMART
      Smart operating system Android
      Smart TV services - Catch up TV: BBC iPlayer, ITV Player, All 4, My5
      - Streaming: Netflix, Amazon Prime, Netflix 4K, Amazon Prime 4K
      - App store: Google Play
      - Custom homepage
      - Full internet browser: Opera
      - Social media: YouTube, YouTube 4K
      Multimedia functions - Screen mirroring with Android
      - Control with your smartphone
      Smartphone app Yes - TV Sideview
      Hard drive 16 GB
      CONNECTIVITY
      WiFi Built-in WiFi
      Ethernet Yes
      Bluetooth Bluetooth 4.1
      DLNA certified Yes
      Connections - HDMI 2.0 x 4
      - Component x 1
      - Composite x 2
      - USB 3.0 x 1
      - USB 2.0 x 2
      Audio output - Audio out x 1
      - Optical audio x 1
      TUNER
      TV tuner - YouView
      - DVB-T2 Freeview HD Tuner
      Electronic programme guide 7-day EPG
      AUDIO
      Speakers 2
      Audio power 20 W
      Sound enhancement - Dolby Digital
      - Dolby Digital Plus
      - Dolby Pulse
      FEATURES
      Remote control Yes
      Smart remote functions Includes voice control
      Voice control Via remote
      VESA wall mount dimensions 200 x 200
      Table-top stand Yes
      Other features - Sleep timer
      - Parental lock
      ENERGY CONSUMPTION
      Energy efficiency class A
      On-mode power consumption 85 W
      Annual power consumption 118 kWh
      GENERAL
      Colour - TV: Black
      - Stand: Silver
      Material - TV: Aluminium
      - Stand: Plastic
      Internal menu languages 32 languages
      Box contents - Sony BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
      - Table top stand
      - Fittings
      - Remote control
      - AAA batteries x 2
      - Power adapter
      - AC power cable
      - Set up guide
      Dimensions - Unboxed: 640 x 1096 x 57 mm (H x W x D)
      - Unboxed with stand: 691 x 1096 x 252 mm (H x W x D)
      - Boxed: 744 x 1188 x 160 mm (H x W x D)
      Weight - Unboxed: 12.2 kg
      - Unboxed with stand: 12.9 kg
      - Boxed: 18 kg
      Guarantee 5 years
      Customer reviews

      Sony Bravia KD49XE8396 reviews verified by reevooReevoo

      33 reviews

      Reviews from:Sort by:
      (9.0 out of 10)
      Ease of use
      8.4
      Image quality
      9.4
      Sound quality
      8.3
      Design
      9.1
      Value for money
      8.8
      Overall rating
      9.0
      Scores 9.0 out of 10 based on 33 reviews
      Show more score details
      (5 out of 10)

      John

      GB Multi-purpose viewer
      +
      slim
      a valve telly would take less time to activate. Annoying prompts to activate interactive component which i don't want.
      Confirmed purchase: 08 September 2017
      Published on: 25 September 2017
      (9 out of 10)

      Adele

      Leeds GB Occasional TV watcher
      +
      Sharp picture
      You can't display the time as you could on the previous Bravia models.
      Confirmed purchase: 02 September 2017
      Published on: 22 September 2017
      Bundles 3

      Bundles available with your SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV

      • SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
      • SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m

        SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m

        Close
        • HDMI 2.0
        • Supports 4k Ultra HD HDR
        • Up to 27 Gbps - great for 4k HDR
        • Gold-plated connector
        • Mesh covering

        Connect your AV and computing devices easily using the 1 m Sandstrom S1HDM315 HDMI Cable with Ethernet. It's ideal for use with your HDTV, set top box, home cinema system, games console, 3D Blu-ray player, DVD player, digital media streamer or HD AV receiver.

        This high-speed HDMI cable allows for superior signal transfer so you can enjoy great-looking and great-sounding content from...

      £728.99 Save £200.00
      Main product was £849.00, now £679.00. Separate selling price £758.99
      • SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
      • SANDSTROM SFLEZ14 Medium to Large Fixed TV Bracket

        SANDSTROM SFLEZ14 Medium to Large Fixed TV Bracket

        Close
        • For 37 - 70" Televisions
        • VESA compliance: 600 x 600
        • Maximum supported weight: 40 kg
        • Spirit level

        Mount your TV flush to the wall and view your entertainment in true style with the Sandstrom SFLE14 Medium to Large Fixed TV Bracket.

        Featuring an ultra slim lock-and-release mechanism it's easy to get your TV mounted and secure. A low profile means your TV will hang flush like a picture frame.

        A built-in bubble level helps you to get your TV perfectly straight when...

      £710.99 Save £178.00
      Main product was £849.00, now £679.00. Separate selling price £718.99
      • SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
      • SONY HT-CT790 2.1 Wireless Sound Bar

        SONY HT-CT790 2.1 Wireless Sound Bar

        Close
        • Wireless subwoofer
        • Part of the Sony Smart Sound system
        • Bluetooth with NFC
        • Digital connection: optical & HDMI

        Enhance your home entertainment setup with high-quality audio using the Sony HT-CT790 2.1 Wireless Smart Sound Multi-Room Sound Bar and wireless subwoofer.

        Wireless surround sound

        Boasting S-Force PRO Front Surround technology, the HTCT790 gives you 330 W of cinematic surround sound to deliver outstanding sound quality to enhance your listening experience.
        ...

      £978.99 Save £170.00
      Main product was £849.00, now £679.00.

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      • BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
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      BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV

      £679.00
      Home cinema systems and sound bars

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      SONY HT-CT790 2.1 Wireless Sound Bar
      • Wireless subwoofer
      • Part of the Sony Smart Sound system
      • Bluetooth with NFC
      £299.99
      Home delivery Collect in store

      SONY HT-CT790 2.1 Wireless Sound Bar

      Close
      • Wireless subwoofer
      • Part of the Sony Smart Sound system
      • Bluetooth with NFC
      • Digital connection: optical & HDMI

      Enhance your home entertainment setup with high-quality audio using the Sony HT-CT790 2.1 Wireless Smart Sound Multi-Room Sound Bar and wireless subwoofer.

      Wireless surround sound

      Boasting S-Force PRO Front Surround technology, the HTCT790 gives you 330 W of cinematic surround sound to deliver outstanding sound quality to enhance your listening experience.
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      • Wired subwoofer
      • Bluetooth with NFC
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      SONY HT-RT3 5.1 Sound Bar

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      • 600 W with dialogue enhancement
      • Wired subwoofer
      • Bluetooth with NFC
      • Digital connection: optical & HDMI

      Add immersive audio to your home entertainment setup with the Sony HT-RT3 5.1 Sound Bar with wired subwoofer and two rear speakers.

      Surround sound

      The HTRT3 allows you to enjoy 5.1 channel surround sound for an excellent audio experience. The compact setup consists of a slim sound bar, along with two rear speakers and an external subwoofer.

      S-Master digital...

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      SONY HT-CT290 2.1 Wireless Sound Bar

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      • 300 W
      • Wireless subwoofer
      • Bluetooth
      • Digital connection: optical & HDMI

      Top features:

      - Power and clarity for your entertainment with 300 W of 2.1 surround sound

      - Bluetooth makes streaming music easy

      - HDMI and optical connections for flexibility when connecting to other equipment

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      Power and clarity for your entertainment

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      • Wireless subwoofer
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      • Bluetooth with NFC
      • Digital connection: optical & HDMI

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      - Enjoy sound in every room with wireless Smart Sound compatibility

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      Cables and accessories

      Build your own bundle - Choose up to 5 item(s) from this category.
      SANDSTROM S2HDM315 HDMI Cable with Ethernet - 2 m
      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      Normal price £89.99
      £59.99
      When added to this bundle Save £30.00
      Home delivery Collect in store

      SANDSTROM S2HDM315 HDMI Cable with Ethernet - 2 m

      Close
      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      • Gold-plated connector
      • Mesh covering

      Connect your AV and computing devices easily using the 2 m Sandstrom S2HDM315 HDMI Cable with Ethernet. It's ideal for use with your Ultra HD 4k TV to a set top box, home cinema system, games console, 3D Blu-ray player as well as many other devices.

      This high-speed HDMI cable allows for superior signal transfer so you can enjoy great-looking and great-sounding content from your...

      SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m
      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      Normal price £79.99
      £49.99
      When added to this bundle Save £30.00
      Home delivery Collect in store

      SANDSTROM S1HDM315 HDMI Cable with Ethernet - 1 m

      Close
      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      • Gold-plated connector
      • Mesh covering

      Connect your AV and computing devices easily using the 1 m Sandstrom S1HDM315 HDMI Cable with Ethernet. It's ideal for use with your HDTV, set top box, home cinema system, games console, 3D Blu-ray player, DVD player, digital media streamer or HD AV receiver.

      This high-speed HDMI cable allows for superior signal transfer so you can enjoy great-looking and great-sounding content from...

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      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      Normal price £99.99
      £69.99
      When added to this bundle Save £30.00
      Home delivery Collect in store

      SANDSTROM S3HDM315 HDMI Cable with Ethernet - 3 m

      Close
      • HDMI 2.0
      • Supports 4k Ultra HD HDR
      • Up to 27 Gbps - great for 4k HDR
      • Gold-plated connector
      • Mesh covering

      Enjoy a high-speed connection for stunning visuals using the 3 m Sandstrom S3HDM315 HDMI Cable with Ethernet.

      Compatibility

      The gold-plated HDMI cable is capable of connecting your high definition TV to your 3D cable or satellite, home cinema system, 3D games console, 3D Blu-ray player, DVD player and more. It is also compatible with 4k Ultra HD, allowing for the best...

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      PANASONIC DMR-PWT655EB Smart 3D Blu-ray & DVD Player with Freeview Play Recorder - 1 TB HDD
      • Records to HDD
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      PANASONIC DMR-PWT655EB Smart 3D Blu-ray & DVD Player with Freeview Play Recorder - 1 TB HDD

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      • Records to HDD
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      • WiFi built-in

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      SAMSUNG UBD-K8500/XU Smart 4k Ultra HD 3D Blu-ray Player

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      • Plays 4K Ultra HD discs / Blu-ray & DVD
      • Smart: Catch-up & 4K Streaming
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      SONY UBP-X800B Smart 4K Ultra HD 3D Blu-ray Player

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      • Plays 4K Ultra HD discs / Blu-ray & DVD
      • Smart: Streaming / Catch-up / Download apps
      • WiFi & Bluetooth with NFC
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      • Screen mirroring

      Top features:

      - 4K Ultra HD with HDR lets you experience exceptional picture quality

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      PANASONIC DMP-UB390EB Smart 4K Ultra HD Blu-ray Player - with 4K Ultra HD Upscaling

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      • Plays 4K Ultra HD discs / Blu-ray & DVD
      • Smart: Catch-up & 4K Streaming
      • Ultra HD certified
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      - Play 4K UHD Blu-ray discs and upscale Full HD Blu-ray and DVDs to 4K

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      TV wall brackets

      Build your own bundle - Choose up to 1 item(s) from this category.
      SANDSTROM SFLEZ14 Medium to Large Fixed TV Bracket
      • For 37 - 70" Televisions
      • VESA compliance: 600 x 600
      • Maximum supported weight: 40 kg
      Normal price £39.99
      £31.99
      When added to this bundle Save £8.00
      Home delivery Collect in store

      SANDSTROM SFLEZ14 Medium to Large Fixed TV Bracket

      Close
      • For 37 - 70" Televisions
      • VESA compliance: 600 x 600
      • Maximum supported weight: 40 kg
      • Spirit level

      Mount your TV flush to the wall and view your entertainment in true style with the Sandstrom SFLE14 Medium to Large Fixed TV Bracket.

      Featuring an ultra slim lock-and-release mechanism it's easy to get your TV mounted and secure. A low profile means your TV will hang flush like a picture frame.

      A built-in bubble level helps you to get your TV perfectly straight when...

      SANDSTROM SFMGL15 Full Motion TV Bracket
      • For 47 - 65” Televisions
      • VESA compliance: 600 x 400
      • Maximum supported weight: 25 kg
      Normal price £99.99
      £79.99
      When added to this bundle Save £20.00
      Home delivery Collect in store

      SANDSTROM SFMGL15 Full Motion TV Bracket

      Close
      • For 47 - 65” Televisions
      • VESA compliance: 600 x 400
      • Maximum supported weight: 25 kg
      • Cable management
      • Spirit level & wall template

      Give your 47 – 65” TV pride of place on the wall with the Sandstrom SFMGL15 Full Motion TV Bracket.

      It uses a gas spring and pivot structure for more ergonomic movement, allowing smooth and continuous vertical and horizontal adjustment in multiple directions. You'll love the freedom of angle-free tilting, which can be stopped with the lightest touch.

      The SFMGL15 TV...

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      If your item is in stock locally, you can reserve it online for free, to collect from store minutes later. So you'll get it even quicker than we can bring it to you, and with no delivery charges. Once reserved, your item's held till closing time the next day, to be paid for when you collect.

      Let's install and recycle

      Install TV to stand with demo

      We can also install your new TV on the day we deliver, for most of the UK. Just add installation at the 'Confirm basket’ page at the checkout,charge applies.

      Here's what we'll do:

      • Discuss where the TV is to be situated and how you would like it set up.
      • Disconnect the existing TV, un-box and check the new TV and stand.
      • Assemble the TV and the stand and set the TV on it.
      • Tune in the TV, connect any existing equipment such as a Blu-ray player and games console, then tidy the cables.
      • If it’s a Smart TV, set it up to your existing network (internet connection required).
      • Give you a demo of the main features.
      • Take the packaging from your new appliance away. If you add recycling to your order we’ll also take your old TV away for recycling.

      Note: Before we arrive, you will need to make sure you have the necessary cables: SCART, AVI HDMI etc. If it’s a Smart TV, you will need an existing internet connection and your new TV either has built-in Wi-Fi or you have purchased the compatible dongle.

      Remove and recycle your old product

      To save you the hassle we can take away and recycle your old appliance, along with any packaging when we deliver your new one.
      Just add the service at the 'Confirm basket’ page, charge applies.

      Note: You will need to disconnect your old product before we arrive unless you have purchased installation. If you’re having a refrigeration unit removed, please defrost it before we arrive.

      Let's take care of it

      For more peace of mind, add a Repair & Support Plan – if this TV suffers a fault or mishap, all costs to put it right are on us. Your benefits include:

      • Unlimited fast, hassle-free repairs
      • We'll fix in 7 days from taking this TV for repair, or replace with new
      • 24/7 technical support

      If you're ordering this TV for delivery or for sending to a store to collect there, add a Repair & Support Plan on the basket page. If you're reserving this TV, add a Repair & Support Plan in store when you collect.

      See more on our Repair & Support Plans for TVs.

      Important information and exclusions

      Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk.

      Creation - your plan Flexible credit you control

      To spread the cost, pay by Your Plan, our uniquely flexible credit option. Available on all orders £99 and over, this lets you:

      • Choose the payment term that suits you
      • Choose to pay nothing for the first 6 months, 19.9% APR representative
      • No deposit to pay and choose to pay it off early at no extra cost
      • Plus once you've opened an account, you can use it to spend again in the future on anything £99 and over
      Learn more

      How to apply
      If you’re buying this item online, you can apply for credit at checkout. Or if you’re reserving online, or shopping in store, apply here.

      DSG Retail Limited acts as a credit broker and not a lender. Credit is provided by Creation Consumer Finance Ltd.
      Both DSG Retail Ltd and Creation Consumer Finance Ltd are authorised and regulated by the Financial Conduct Authority.

      Top deals 2

      Product offers

      • Claim up to £200 cashback when you buy this TV with a TV & broadband package

        To redeem this offer please follow the below steps:

        1.Purchase any 4K TV

        2.Within 7 days of your 4K TV purchase, order your TV and broadband package in store or call 08000 834 616. All packages are only available to customers whose services are successfully installed and that have not previously had services from the provider except for Sky Q U-HD upgrades which are available to existing Sky TV customers. Click here to see available TV & broadband packages.

        3.To claim your cashback please visit curryspcworldcashback.com and complete the online claim form within 21-60 days of your TV purchase.

        Your cashback will be paid 21 days after your TV and broadband services have been installed. Offer ends 28/11/17. Full terms & conditions apply.

      • Get a 4K Movie title, 3 months access to great music and EA's Real Racing 3 game special booster pack when you buy this product

        Google Play Special Offer – When buying this Sony Android TV, you can redeem 1 free 4K movie from a large range of blockbusters on Google Play, get 3 months of Google play music with access to millions of songs and enjoy a special booster pack from ER’s real racing 3 game. A brilliant way to experience the power of Google Play through your TV.

        How to redeem - Open the Home screen by clicking on the HOME button on the TV remote controller, then choose Sony Select in Featured Apps. You’ll find the information on Google Play offers under the Promotion tab. On Sony’s Android TV™, you can redeem the movie offer from the Google Play Movies & TV app, and the music or games offers from the Google Play campaign link in promotion information. 

        For full details of this offer please click here. Offer ends 31/12/2018.

      £679.00
      Save £170.00
      Was £849.00 (from 13/09/2017 to 19/11/2017)
      • FREE delivery available
      • Order online to collect in store minutes later  
      Sorry, but right now we can only show options for ${location} when you get to checkout.
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      • Delivery dates and prices
      • Stores you can collect from
      All local to you

      Sorry we couldn't find that location;
      are you sure you entered it correctly?

      Need help?
      Let's locate you

      We can’t find that location, so please choose from these options:

      1. Check your spelling and try again. We can accept the most common abbreviations for addresses.
      2. Tell us if you’re looking for the address of a new property, as we may not have its postcode on our records yet. To do this, call us on 0344 561 0000.
      3. Visit http://www.royalmail.com if you think the postcode details you’re entering may be wrong. Or call 0344 561 0000 to speak to one of our sales team. They’re available:

      Monday to Friday: 8am to 8pm
      Saturday: 9am to 6pm
      Sunday: 10am to 5 pm

    • In a very few cases, our location checker may not recognise an existing town or postcode. If you’re sure you’ve entered it correctly, go back to the product page, and click on ‘Add to basket’. We’ll then use our back-up system to do an enhanced check.
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      • Change the location for this new selection to , OR
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      Free delivery in 3-5 working days

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        See collect-in-store options instead
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        See collect-in-store options instead
        Currys, PC World and Carphone Warehouse make up our family of stores.
        SONY BRAVIA KD49XE8396 49" Smart 4K Ultra HD HDR LED TV
        £679.00
        Save £170.00
        Was £849.00 (from 13/09/2017 to 19/11/2017)