SONY KDL50WF663BU 50" Smart HDR LED TV

Product code: 233618

Product features

  • Full HD 1080p with HDR10
  • Picture quality: Motionflow XR 400 Hz
  • Catch-up TV & Streaming
  • Freeview HD with Freeview Play
  • HDMI 2.0 x 2

With expert service from

  • On delivery, let's install it for only £45.00 More info
  • On delivery, let's remove and recycle your old appliance for £15.00 More info
  • Monthly protection of your SONY KDL50WF663BU 50" Smart HDR LED TV for only £2.49 More info
£449.00
Save £30.00
Was £479.00 (from 29/05/2019 to 05/07/2019)

Product features

  • Full HD 1080p with HDR10
  • Picture quality: Motionflow XR 400 Hz
  • Catch-up TV & Streaming
  • Freeview HD with Freeview Play
  • HDMI 2.0 x 2

With expert service from

  • On delivery, let's install it for only £45.00 More info
  • On delivery, let's remove and recycle your old appliance for £15.00 More info
  • Monthly protection of your SONY KDL50WF663BU 50" Smart HDR LED TV for only £2.49 More info
Product information
Top features: 

- HDR preserves detail in brightest and darkest scenes

- Blur-free viewing with Motionflow XR

- Browse Netflix, Prime Video and more with Smart TV

- Record your favourite shows and movies to USB 

HDR preserves detail 

Whether it's candlelit plotting in Game of Thrones or speeding down the Fury Road with Mad Max, you'll see every frame as the director intended with the Sony KDL50WF663BU 50" Smart HDR LED TV. 

The KDL50WF663's HDR boosts contrast and colour, making every picture burst with life. You're able to see every shade of every colour, so you'll never miss a detail no matter how subtle. 

Blur-free viewing 

Watching a perfectly struck free-kick on TV can seem less-than-perfect when the ball becomes a blur. The Sony WF66 uses Motionflow XR to prevents this by comparing successive frames to calculate the split second of missing action.

The result is sports and action sequences that are easier to follow, feel much smoother and maintain clarity from beginning to end. 

Browse Netflix, Prime Video and more 

Featuring built-in WiFi and Smart technology, the Sony WF66 lets you binge watch to your heart's content.

Catch up with the shows you missed on BBC iPlayer, All4, My5 and more. Or if The Grand Tour or Black Mirror are more your thing, enjoy the wonder of auto-play on Prime Video and Netflix on the WF6. You don't need to lift a finger to watch the next episode, making sofa Sundays even better. 

Record your favourite shows 

There's a show you want to watch tonight but you've already made plans. Not a problem. The Sony WF66 features two USB ports that let you record your favourite shows, so you can always stay up-to-date with the TV you can't bear to miss.

_______________________________ 
Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

Video

Specification

Technical specifications for SONY KDL50WF663BU 50" Smart HDR LED TV

SCREEN
Screen size 50"
Screen technology LED directlit
Resolution 1920 x 1080
HDR - HDR10
- Hybrid Log Gamma (HLG)
PICTURE QUALITY
Motion rate 50 Hz
Processing rate Motionflow XR 400 Hz
Picture enhancement - X-Reality PRO
- Dynamic contrast enhancer
Noise reduction Yes
SMART
Smart TV services - Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV Play
- Streaming: Netflix, Prime Video
- Custom homepage
- Full internet browser
- Social media: YouTube
Screen mirroring Yes
CONNECTIVITY
WiFi Built-in WiFi
Ethernet Yes
DLNA certified Yes
Connections - HDMI 2.0 x 2
- Composite input x 1
- USB 2.0 x 2
Audio output - Digital audio output x 1
- 3.5 mm jack
TUNER
TV tuner Freeview HD
Electronic programme guide 7-day EPG and 7-day catch up with Freeview Play
AUDIO
Speakers 2
Audio power 10 W
Sound enhancement - Dolby Digital
- Dolby Digital Plus
- Dolby Pulse
- Dolby Ac-4
FEATURES
VESA mount 200 x 200
Table-top stand Yes
Other features - Sleep timer
- Parental lock
ENERGY CONSUMPTION
Energy efficiency class A
On-mode power consumption 80 W
Annual power consumption 117 kWh
GENERAL
Colour - TV: Black
- Stand: Silver chevron
Internal menu languages 32 languages
Hardware required - Aerial
- WiFi Router
Box contents - Sony KDL50WF663BU 50" Smart HDR LED TV
- Remote control
- Batteries
- Power adapter
- IR blaster
- Table top stand
- Instruction manual
- Quick setup guide
Dimensions - TV: 660 x 1130 x 68 mm (H x W x D)
- TV with stand: 717 x 1130 x 268 mm (H x W x D)
- Boxed: 782 x 1226 x 148 mm (H x W x D)
Weight - TV: 11 kg
- TV with stand: 11.4 kg
- Boxed: 16 kg
Guarantee 1 year
Customer reviews

Sony Bravia KDL50WF663 reviews verified by reevooReevoo

13 reviews

Reviews from:Sort by:
(8.7 out of 10)
Ease of use
8.2
Image quality
9.0
Sound quality
8.2
Design
8.9
Value for money
8.4
Overall rating
8.7
Scores 8.7 out of 10 based on 13 reviews
Show more score details
(2 out of 10)

Fatima

GB
+
Picture quality is OK
Reviewer left no comment
Confirmed purchase: 15 May 2019
Published on: 12 June 2019
(7 out of 10)

William

Hull GB Multi-purpose viewer
+
Fabulous picture.
Cannot get earphones to work without turning main sound off.????
1 of 2 people found this review helpful
Confirmed purchase: 27 December 2018
Published on: 24 January 2019
(10 out of 10)

Diane

Oxford GB Multi-purpose viewer
+
Nefflux and YouTube on TV remote fantastic
Reviewer left no comment
1 of 2 people found this review helpful
Confirmed purchase: 12 October 2018
Published on: 26 October 2018
Price Promise, delivery & returns

You won’t get it cheaper. Our Price Promise.

Find it cheaper at any major retailer, online or instore, and we’ll match it.

If you find any of the UK’s 50 top retailers, including Amazon.co.uk (but not Amazon Marketplace), AO.com, Argos, Asda, John Lewis or Tesco has the same item at a cheaper price, we’ll match it. Even if their price includes an offer-code discount, and even up to 7 days after you bought from us.

How to request a price match

Delivering your online order

Choose when you want it delivered

We deliver 7am to 7pm, 7 days a week, even at weekends. Your options include:

  • Next-day delivery, available on orders placed up to 7pm (subject to availability).
  • All-day delivery (7am-7pm).
  • Delivery in your preferred 4 hour time slot (next day or on the day of your choice) from £20.00.

If you tell us your mobile number when you order we’ll text you on delivery day or the night before to let you know what time we’ll be at your address. Or you can use our Knowhow Track It service.

Weekend and next day delivery is available in most areas, subject to availability.

Availability checker

How and when can you get hold of your selections? Finding out should be quick and easy, so with just a few clicks our Availability Checker shows you:

  • Delivery dates, time-slots and prices
  • Local stores with stock you can collect from now
  • Local stores you can get items sent to for you to collect later
To use our Availability Checker, simply:

  1. Enter a town or postcode in the box on the product page for an item you’ve selected
  2. Click on the magnifying glass
  3. Review the delivery and collection options local to you – just click on any one to add it to your basket

Stock updates

Find something you want but it’s not in stock? On the item’s product page, simply click on ‘Email me when back in stock’, and let us have your email address. We’ll let you know as soon as it’s available again.

Returns and refunds

Whether an item you’ve bought is faulty or damaged, or you’ve changed your mind, it’s easy to get a refund.

Items you haven’t opened
Within 21 days of receiving an item you paid for online, on the phone, or in store you can return it for a full refund – provided your purchase is still in its original and unopened packaging. This promise is in addition to your statutory rights.

Items you’ve opened
Within 14 days of receiving an item you paid for online or on the phone, you can return it, even if you’ve opened it. To receive a refund, you must:

  • Let us know you plan to return the item within 14 days of delivery/collection
  • Physically return it within a further 14 days.
The item must be returned in ‘as new condition’ – not used or installed, and in its original packaging. More on returns and refunds.

Order online and collect in store

Selected large items are available to reserve online and collect in store. It's simple when you use our Availability Checker. We can highlight local stores with stock you can collect from now, all you need to do is simply:

  1. Enter a town or postcode in the box on the product page for an item you’ve selected
  2. Click on the magnifying glass
  3. Review the collection options local to you – just click on any one to add it to your basket

Reserve and Collect

If your item is in stock locally, you can reserve it online for free, to collect from store minutes later. So you'll get it even quicker than we can bring it to you, and with no delivery charges. Once reserved, your item's held till closing time the next day, to be paid for when you collect.

Let's install and recycle

TV set-up and demo

Want your new TV set up with no crossed wires? Experts from our service-partner Team Knowhow are at the ready. Simply select Let's install it.

Here's what we'll do:

  • Discuss with you where the TV's to go and how you'd like it set up
  • Disconnect your existing TV, and unbox and check your new one
  • Attach the TV to the table-top stand or legs supplied in the box
  • Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as games console, set-top box or soundbar
  • Connect the TV to your existing internet connection, enabling any on-demand and Smart features
  • Demo the TV's main features
  • Take the packaging away with us

To discuss our full range of installation services (including wall mounting or TV-stand building), call us on 0344 561 1234 or visit us in-store.

Before ordering our TV set-up and demo service, please make sure:

  • You've got the right cables, including any HDMI or power leads
  • There's a power socket nearby (within 1.5m)
  • You've got your WiFi network name and password to hand for a Smart TV set-up

Remove and recycle your old appliance

To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.

Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation. If you’re having a refrigeration unit removed, please defrost it before we arrive.

Let's take care of it

For more peace of mind, add a Repair & Support Plan – if this TV suffers a fault or mishap, all costs to put it right are on us. Your benefits include:

  • Unlimited fast, hassle-free repairs
  • We'll fix in 7 days from taking this TV for repair, or replace with new
  • 24/7 technical support

If you're ordering this TV for delivery or for sending to a store to collect there, add a Repair & Support Plan on the basket page. If you're reserving this TV, add a Repair & Support Plan in store when you collect.

See more on our Repair & Support Plans for TVs.

Important information and exclusions

Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk.

Creation - your plan Flexible credit you control

To spread the cost, pay by Your Plan, our uniquely flexible credit option. Available on all orders £99 and over, this lets you:

  • Spread the cost with monthly payments, 24.9% APR representative
  • Choose the payment term that suits you
  • No deposit to pay and choose to pay it off early at no extra cost
  • Plus once you've opened an account, you can use it to spend again in the future on anything £99 and over
Learn more

How to apply
If you’re buying this item online, you can apply for credit at checkout. Or if you’re reserving online, or shopping in store, apply here.

DSG Retail Limited acts as a credit broker and not a lender. Credit is provided by Creation Consumer Finance Ltd.
Both DSG Retail Ltd and Creation Consumer Finance Ltd are authorised and regulated by the Financial Conduct Authority.

£449.00
Save £30.00
Was £479.00 (from 29/05/2019 to 05/07/2019)
SONY KDL50WF663BU 50" Smart HDR LED TV
£449.00
Save £30.00
Was £479.00 (from 29/05/2019 to 05/07/2019)