SONY KDL50WF663BU 50" Smart HDR LED TV

Product code: 233618

Product features

  • Full HD 1080p with HDR10
  • Picture quality: Motionflow XR 400 Hz
  • Catch-up TV & Streaming
  • Freeview HD with Freeview Play
  • HDMI 2.0 x 2

How we can help

  • On delivery, let's install it for only £45.00More info
  • On delivery, let's remove and recycle your old appliance for £15.00More info
£449.00

Product features

  • Full HD 1080p with HDR10
  • Picture quality: Motionflow XR 400 Hz
  • Catch-up TV & Streaming
  • Freeview HD with Freeview Play
  • HDMI 2.0 x 2

How we can help

  • On delivery, let's install it for only £45.00More info
  • On delivery, let's remove and recycle your old appliance for £15.00More info
Product information
HDR preserves detail 

Whether it's candlelit plotting in Game of Thrones or speeding down the Fury Road with Mad Max, you'll see every frame as the director intended with the Sony KDL50WF663BU 50" Smart HDR LED TV. 

The KDL50WF663's HDR boosts contrast and colour, making every picture burst with life. You're able to see every shade of every colour, so you'll never miss a detail no matter how subtle. 

Blur-free viewing 

Watching a perfectly struck free-kick on TV can seem less-than-perfect when the ball becomes a blur. The Sony WF66 uses Motionflow XR to prevents this by comparing successive frames to calculate the split second of missing action.

The result is sports and action sequences that are easier to follow, feel much smoother and maintain clarity from beginning to end. 

Browse Netflix, Prime Video and more 

Featuring built-in WiFi and Smart technology, the Sony WF66 lets you binge watch to your heart's content.

Catch up with the shows you missed on BBC iPlayer, All4, My5 and more. Or if The Grand Tour or Black Mirror are more your thing, enjoy the wonder of auto-play on Prime Video and Netflix on the WF6. You don't need to lift a finger to watch the next episode, making sofa Sundays even better. 

Record your favourite shows 

There's a show you want to watch tonight but you've already made plans. Not a problem. The Sony WF66 features two USB ports that let you record your favourite shows, so you can always stay up-to-date with the TV you can't bear to miss.

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Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

Video

Specification

Technical specifications for SONY KDL50WF663BU 50" Smart HDR LED TV

SCREEN
Screen size 50"
Screen technology LED directlit
Resolution 1920 x 1080
HDR - HDR10
- Hybrid Log Gamma (HLG)
PICTURE QUALITY
Motion rate 50 Hz
Processing rate Motionflow XR 400 Hz
Picture enhancement - X-Reality PRO
- Dynamic contrast enhancer
Noise reduction Yes
SMART
Smart TV services - Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV Play
- Streaming: Netflix, Prime Video
- Custom homepage
- Full internet browser
- Social media: YouTube
Screen mirroring Yes
CONNECTIVITY
WiFi Built-in WiFi
Ethernet Yes
DLNA certified Yes
Connections - HDMI 2.0 x 2
- Composite input x 1
- USB 2.0 x 2
Audio output - Digital audio output x 1
- 3.5 mm jack
TUNER
TV tuner Freeview HD
Electronic programme guide 7-day EPG and 7-day catch up with Freeview Play
AUDIO
Speakers 2
Audio power 10 W
Sound enhancement - Dolby Digital
- Dolby Digital Plus
- Dolby Pulse
- Dolby Ac-4
FEATURES
VESA mount 200 x 200
Table-top stand Yes
Other features - Sleep timer
- Parental lock
ENERGY CONSUMPTION
Energy efficiency class A
On-mode power consumption 80 W
Annual power consumption 117 kWh
GENERAL
Colour - TV: Black
- Stand: Silver chevron
Internal menu languages 32 languages
Hardware required - Aerial
- WiFi Router
Box contents - Sony KDL50WF663BU 50" Smart HDR LED TV
- Remote control
- Batteries
- Power adapter
- IR blaster
- Table top stand
- Instruction manual
- Quick setup guide
Dimensions - TV with stand: 717 x 1130 x 268 mm (H x W x D)
- TV: 660 x 1130 x 68 mm (H x W x D)
- Boxed: 782 x 1226 x 148 mm (H x W x D)
Weight - TV: 11 kg
- TV with stand: 11.4 kg
- Boxed: 16 kg
Guarantee 5 years
Customer reviews

Sony Bravia KDL43WF663 reviews verified by reevooReevoo

251 reviews

Reviews from:Sort by:
(8.9 out of 10)
Ease of use
8.9
Design
9.0
Image quality
9.2
Sound quality
8.7
Value for money
8.9
Overall rating
8.9
Scores 8.9 out of 10 based on 251 reviews
Show more score details
Price Promise, delivery & returns

You won’t get it cheaper. Full Stop.

You won’t get it cheaper. Full Stop.

We'll price match any product against any other retailer, online or in store. We’ll also match discount codes.

PS5, Xbox Series X and Xbox Series S consoles excluded from price match.

How to request a price match

Delivering your online order

Choose when you want it delivered

We deliver 7am to 7pm, 7 days a week, even at weekends. Your options include:

  • Next-day delivery, available on orders placed up to 7pm (subject to availability).
  • All-day delivery (7am-7pm).
  • Delivery in your preferred 4 hour time slot (next day or on the day of your choice) from £20.00.

If you tell us your mobile number when you order we’ll text you on delivery day or the night before to let you know what time we’ll be at your address. Or you can use our Knowhow Track It service. Weekend and next day delivery is available in most areas, subject to availability.

Availability checker

How and when can you get hold of your selections? Finding out should be quick and easy, so with just a few clicks our Availability Checker shows you:

  • Delivery dates, time-slots and prices
  • Local stores with stock you can collect from now
  • Local stores you can get items sent to for you to collect later
To use our Availability Checker, simply:
  1. Enter a town or postcode in the box on the product page for an item you’ve selected
  2. Click on the magnifying glass
  3. Review the delivery and collection options local to you – just click on any one to add it to your basket

Stock updates

Find something you want but it’s not in stock? On the item’s product page, simply click on ‘Email me when back in stock’, and let us have your email address. We’ll let you know as soon as it’s available again.

Order online and collect in store

Order & Collect ­­– The majority of our stores are now open and offering a collection service, allowing you to safely order online and collect from store contact-free.

Our stores with parking available can offer a Drive Thru collection experience using the parking bays clearly marked outside the store. Here’s how it works;

  • Once you’ve had confirmation your order is ready to collect, drive to the store.
  • When you’ve arrived, click on the link in your confirmation email to let our team know.
  • One of our colleagues will put your order in your car boot.
Stores which DO NOT have parking outside, can only offer a safe Walk Up service. For large items we would not recommend using this service. Why not consider using our fantastic 2-man delivery service instead?

Don’t forget to wait for your ready to collect email and check store opening hours and whether the store can offer Drive Thru collection before heading out.

We strongly recommend that you check whether the item will fit in your vehicle before placing your order.

Let's install and recycle

TV set-up and demo

TV set-up and demo service

Want your new TV set up with no crossed wires? Experts from our service-partner Team Knowhow are at the ready. Simply select Let's install it.

Here's what we'll do:
  • Discuss with you where the TV's to go and how you'd like it set up
  • Disconnect your existing TV, and unbox and check your new one
  • Attach the TV to the table-top stand or legs supplied in the box
  • Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as games console, set-top box or soundbar
  • Connect the TV to your existing internet connection, enabling any on-demand and Smart features
  • Demo the TV's main features

To find out more, please visit our Installation FAQs or visit us in-store

Before ordering our TV set-up and demo service, please make sure :
  • You've got the right cables, including any HDMI or power leads
  • There's a power socket nearby (within 1.5m)
  • You've got your WiFi network name and password to hand for a Smart TV set-up.

Remove and recycle your old appliance

To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.

Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation. If you’re having a refrigeration unit removed, please defrost it before we arrive.

Care services

Keep your amazing Tech amazing! Add Care & Repair and if your TV stops working, we'll fix it fast. If not, we'll replace it on request. Your benefits include:

  • Breakdown support when you need it
  • 7 Day Fix Promise
  • Beyond repair? Get a Currys PC World voucher for a new one
  • Ask for a new one – after your second repair
  • Don’t pay a penny more for parts, labour and callouts
  • Free Delivery, Installation & Recycling (if we have to replace your product).
  • Always on hand - 24/7 support

Exclusions include:

  • Accidental Damage
  • Cosmetic Damage

Just add Care & Repair on the basket page or ask in-store for details; charges apply. Customers selecting a monthly Care & Repair Plan will have the payment debited from their chosen card every month.

See Important Information and Terms for more details on inclusions and exclusions for Care & Repair.

Compare prices of extended warranties for electrical goods at www.compareextendedwarranties.co.uk from any internet-enabled mobile device, smartphone, PC or laptop.

Creation - your plan Flexible credit you control

To spread the cost, pay by Your Plan, our uniquely flexible credit option. Available on orders £99 and over. Exclusions apply. With this uniquely flexible credit option you can:

  • Spread the cost with monthly payments, 24.9% APR Representative (variable)
  • Choose the payment term that suits you
  • No deposit to pay and choose to pay it off early at no extra cost
  • Plus once you've opened an account, you can use it to shop on credit in the future on purchases £99 and over
Learn more

How to apply
If you’re buying this item online, you can apply for credit at checkout. Or if you’re planning on shopping in store, apply here.

DSG Retail Limited acts as a credit broker and not a lender. Credit is provided by Creation Consumer Finance Ltd.
Both DSG Retail Ltd and Creation Consumer Finance Ltd are authorised and regulated by the Financial Conduct Authority.

£449.00
SONY KDL50WF663BU 50" Smart HDR LED TV
£449.00