SONY BRAVIA 8 77" OLED 4K HDR Smart TV - K77XR80PU
SONY BRAVIA 8 77" OLED 4K HDR Smart TV - K77XR80PU
Item No.
10264106
BRAVIA XR OLED with 8+ million self-illuminating pixels
Cinematic sound from screen with Acoustic Surface Audio+
Refresh rate: 120 Hz
HDMI 2.1 x 2 / HDMI 2.0b x 2
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Movies included with Sony Pictures Core Streaming Service
Get free installation to stand when you buy this TV
Get free delivery when you buy this TV
£2,899.00
Save £100.00
Was £2,999.00 (from 18/03/25 to 10/04/25)
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Your available credit to spend: -1.0
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From £117.49 per month for 36 months*
Or buy now, pay later
Pay as much or as little as you like for 12 months. Settle in full by 20 June 2026 & pay no interest
*Illustrative example: Credit amount £2,899.00. Pay 36 monthly payments of £117.49. Total amount payable £4,229.64. The interest rate for this purchase is 29.9%.
Representative example: Rate of interest 29.9% (variable). 29.9% APR representative (variable). Assumed Credit Limit £1,200.
Important credit information
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What you’ll need to make it even better
SONY BRAVIA Theatre Bar 8 11.0 Sound Bar with Dolby Atmos
SONY BRAVIA Theatre Bar 8 11.0 Sound Bar with Dolby Atmos
5.00
out of 5 stars
5/5
£999.00
ONE FOR ALL WM5650 Full Motion 42-100" TV Bracket
ONE FOR ALL WM5650 Full Motion 42-100" TV Bracket
3.60
out of 5 stars
3.6/5
£189.00
LOGIK L4WAY2M18 4-Socket Extension Lead - 2 m
LOGIK L4WAY2M18 4-Socket Extension Lead - 2 m
4.70
out of 5 stars
4.7/5
£17.99
BRAVIA XR OLED with 8+ million self-illuminating pixels
Cinematic sound from screen with Acoustic Surface Audio+
Refresh rate: 120 Hz
HDMI 2.1 x 2 / HDMI 2.0b x 2
Claim a 5 year guarantee
Movies included with Sony Pictures Core Streaming Service
Product information
Product code:
584929
Everything looks bright and beautiful on the Sony BRAVIA 8 TV's OLED screen. A canvas of over 8 million self-lit pixels, it paints every scene with deep blacks and lively colours. The XR Contrast Booster balances light and dark to show you every scene just right, so you won't miss a thing. And with XR Triluminous Pro replicating over a billion colours with incredible accuracy, it's a real feast for the eyes. Sony have teamed up with some of the world's top streaming studios to develop calibrated modes for the likes of Netflix and Prime Video. You'll be able to enjoy movies just as the creators intended, without playing around in the settings menu. Plus, sound is in perfect sync with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords.
Good to know
- The XR Processor intelligently analyses and recognises what's on the screen for better realism
- Dolby Atmos creates a virtual surround sound experience without the need for extra speakers
- Blockbuster movies look oh-so-good with support for IMAX Enhanced and Dolby Vision
- Booming explosions but whisper-quiet voices? Voice Zoom 3 makes it easy to hear what they're saying
- The 4-way multi-position stand can be adjusted to suit your furniture and soundbar
- Check your power usage and make positive changes in the Eco Dashboard 2 – the Eco Remote is rechargeable too
- Jump straight into your shows or discover something new on Google TV with Google Assistant
- The Sony Pictures Core app has tons of movies, plus you can redeem 10 for free (within 24 months)
- It's packed with gaming tech like 4K/120 fps, VRR, ALLM – you can easily access everything in the Game Menu 2
Why we love it
"The OLED screen here has 8+ million self-illuminating pixels, which creates a way wider spectrum of colour and darker blacks. So, when you're gaming you might not even spot that monster lurking in the shadows until it's too late! - Will, Product Copywriter
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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
Currys flexpay explained
Currys flexpay explained
Pay at your pace
Currys flexpay is the easy way to spread the cost of life's tech.
Representative example based on the use of your ongoing credit account:
29.9% APR Representative (variable). 29.9% Interest rate (variable). Assumed credit limit: £1,200.
Customer support and wellbeing
If you need a helping hand managing your Currys flexpay credit policy due to illness, accessibility needs or a change in your circumstances, we’re here to accommodate you.
Credit, offers and APR are subject to status and determined by the lender. 18+. Requires a running Currys flexpay credit account. Promotional interest rates may be offered on selected products from time to time. Minimum spend & exclusions apply. Missed payments may incur late fees/charges and impact your credit file. Currys Group Limited is a credit broker under exclusive arrangements with the lender Creation Consumer Finance Ltd. Authorised & regulated by the Financial Conduct Authority.
Installation
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Hassle-free installation services
Want your new TV set up with no crossed wires? Our experts are at the ready.
You can choose to have your new TV installed to its stand for £45 or to a wall for £135.
Simply select your choice of installation after adding to basket.
Here's what we'll do:
Discuss with you where the TV's to go and how you'd like it set up.
Disconnect your existing TV, and unbox and check your new one.
Attach the TV to the table-top stand or legs supplied in the box or mount to a wall (bracket not supplied)
Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as a games console, set-top box or soundbar.
Connect the TV to your existing internet connection, enabling any on-demand and Smart features.
Demo the TV's main features.
To find out more, please visit our Installation FAQs or visit us in-store
Before we arrive, please check:
You've got the right cables, including any HDMI or power leads.
There's a power socket nearby (within 1.5m).
You've got your WiFi network name and password to hand for a Smart TV set-up.
Check that you have the correct bracket if we are mounting to a wall
Recycling
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We can remove & recycle old appliances
To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.
Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation.
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