There’s a Fitbit product for everyone.

On the walk to work, at the weight room or in the last mile. Somewhere between first tries and finish lines. Pillow fights and pushing limits. That’s where you find fitness.

Every moment matters and every bit makes a big impact. Because fitness is the sum of your life. That’s the idea Fitbit was built on—that fitness is not just about gym time. It’s all the time.

How you spend your day determines when you reach your goals. And seeing your progress helps you see what’s possible.

Seek it, crave it, live it.

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See how everyday activities add up to improve overall fitness

ACTIVE Fitness

Make the most of workouts to reach your fitness goals faster


Achieve peak performance and take training to a new level

Wireless Activity Tracker

Get fit and have fun with a clip-based device that tracks steps, distance and calories burned.

Learn more

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Fitbit Surge

Fitbit Flex

Fitbit Charge