Polaroid cameras have been popular for decades, and it’s easy to see why. They offer something that few other cameras can… instant photos.

Unlike digital photographs that live on screens, or traditional film that you need to develop in a lab, Polaroid cameras let you capture a moment and hold it in your hands within minutes.

In this article, we’ll explore what makes Polaroid cameras so special. We’ll show you how to get the best results when using one, and what’s going on behind the scenes when that blank film transforms into a photograph! We’ll also show you the best Polaroid cameras you can buy, then answer a few common questions. So, let’s get going…

Why are Polaroid cameras so popular?

Polaroid cameras first appeared in the late 1940s, with Edwin Land’s vision to produce instant photographs revolutionising the industry. Polaroids quickly became a household name, thanks to the novelty of getting instant prints at the press of a button.

Fast forward to today, and that sense of novelty is still part of the appeal. In a world of digital editing and endless storage, Polaroid cameras offer a deeply personal way to take photos. Each shot is unique – and yes, sometimes imperfect – but that’s all part of the charm.

Top tips for taking Polaroid pictures

Now let’s help you get the most out of your Polaroid camera. Here are a few tips that can make your pictures look amazing:

• Lighten up. Lighting plays a major role in instant photography. Natural light is best, especially outdoors. If you're indoors, try to use light from a window or use the camera’s flash to help illuminate your subject clearly.

• Steady does it. Hold the camera as steady as possible when taking a photo. Instant film doesn’t forgive motion blur the way digital editing might. If you’re serious about getting sharp shots, you might want to use a small tripod or set the camera down on a flat surface.

• Become a range master. Know your camera’s ideal distance range. Some Polaroid models are perfectly suited for close-up portraits, others are better at wider shots. Check out the user guide to understand the sweet spot for your particular Polaroid camera.

• DON’T shake! Finally, be patient. Once you’ve taken your shot, resist the urge to shake it. Contrary to popular belief, shaking the photo can damage the chemical layers and lead to uneven development. Let the image develop face down. Ideally, in a cool, dark place.

How do Polaroid cameras work?

Here’s what happens the moment you press your Polaroid shutter.

1. Light enters the camera through the lens and hits the film inside, which is sensitive to light and captures the image.

2. A motorised mechanism pulls the film out of the camera through rollers. These rollers evenly spread a chemical paste between the layers of the film.

3. This chemical paste starts the development process as the film exits the camera.

4. Within a few seconds, the photo is outside the camera, and the development begins.

5. Within a few minutes, the image starts to appear.

Don’t forget that temperature affects the development process. On colder days, it might take longer. In warmer conditions the image may appear faster, but extreme heat can alter the tone or contrast of the photo.

The Best Polaroid cameras in 2025

Modern Polaroid cameras have kept that retro appeal while adding new features like autofocus, double exposure modes, and built-in rechargeable batteries. Polaroid also continues to update its film stock, improving image quality while keeping that vintage feel. If you’re looking to pick up a Polaroid camera, here are three of the best models available at Currys right now.

Polaroid Now Generation 3 instant camera
If you want a dependable instant camera, the Polaroid Now Generation 3 is a great option. It’s one of Polaroid's most popular models, with useful features like an autofocus dual-lens system for clearer photos, and a reliable flash for well-lit images – both indoors and outdoors. And there’s no need for disposable batteries - just recharge with a USB-C and you're good to go.

Polaroid Go Gen 2 Instant Camera
The Go Gen 2 is Polaroid’s tiniest and most portable instant camera - perfect for capturing moments on the fly. It’s small enough to fit in your pocket and comes with handy features like a selfie mirror and a self-timer for group shots. Plus, you can get creative with double exposures - this feature layers two images together to make unique, artistic photos that really stand out.

Polaroid Flip instant camera
If you like getting creative, go for the Polaroid Flip. As the name suggests, it features a unique flip-out screen, making it perfect for selfies and group shots. The Flip also comes with built-in filters and special effects, so you can experiment and make each snap something special.

FAQs

Why are my Polaroids coming out white?

This usually means the photo was overexposed. Check your lighting conditions - bright direct sunlight can wash out the image. Also, make sure the film isn’t expired or heat damaged. Store film in a cool, dry place, and follow any exposure recommendations that come with your camera.

Should you shake a Polaroid picture?

Nope. Next time you hear someone singing “Shake it like a Polaroid picture”, you can tell them there’s no need. Shaking a Polaroid is a common myth, and it can damage the chemical layers and create blotches or streaks. You should simply place it on a flat surface and let it develop naturally, away from direct sunlight.

How long does it take for a Polaroid to develop?

Most modern Polaroid film takes about 10 to 15 minutes to develop fully. However, development time can vary depending on temperature and lighting. Colder environments will slow the process down, while hotter conditions might speed it up slightly.

Need more advice?

If you're interested in buying a camera, check out the camera buying guide at Currys or speak to one of our photography experts in-store. They’ll happily answer all your Polaroid-related queries… in an instant!