AMAZON Fire tablets

Discover our range of AMAZON Fire tablets

The last decade has seen a complete transformation of the tablet market. Not long ago the tablet was a rather marginal presence in the portable computing landscape, entirely overshadowed by the smartphone and the laptop. That all changed when Apple launched the first iPad in 2010, an event that instantly changed the way people thought about tablets. With its vibrant touchscreen and sleek silvery body, the iPad re-cast the tablet as a luxurious lifestyle accessory.

One of these innovative tablets to come out over the last few years was Amazon Fire. Billed as the world's most advanced tablet, Amazon Fire set out to redefine what a tablet could be by integrating high-end technology into an accessible price point. The result was an ingenious device that packed more than enough processing power to rival many laptops, along with an elegant but sturdy build quality that would stand up to heavy use.

Amazon Fire quickly established itself as one of our top-selling tablets, and it hasn't looked back since. In fact, over the last five years, Amazon Fire has consistently improved upon its original formula, consistently lowering prices while boosting specs and adding increasingly impressive features. Today, there are Amazon tablets for all types of users, with special models specifically designed for kids to use. However, whichever type you choose, you will still get to enjoy the same easy user interface and a range of great Amazon apps and features.

Our extensive collection of Amazon Fire tablets features all current versions of this popular device, from the entry-level Kindle Fire to the latest Kindle Fire 10 HD.