iPhone 8
iPhone XR

iPhone XR

iPhone 7

iPhone 7


Learn more about iPhone

iPhone XS

Welcome to the big screens.

Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual‑camera system. iPhone XS is everything you love about iPhone. Taken to the extreme.

Super Retina. In big and bigger. The custom OLED displays on iPhone XS deliver the most accurate colour in the industry, HDR and true blacks. And iPhone XS Max has Apple’s largest display ever on an iPhone.

iPhone XS Max
6.5” display1

iPhone XS
5.8” display1

iPhone XS Max
6.5” display1

iPhone XS
5.8” display1

All-screen makes all the difference. See how much more room you’ll have for everything you love to do.

iPhone XS Max

iPhone 8 Plus

iPhone XS

iPhone 8 Plus

Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance.2

Surgical-grade stainless steel. Apple uses a special custom-designed alloy that’s precisely machined to create structural bands in three finishes.

PVD colour process. Gold and space grey finishes use an advanced physical vapour deposition process on the stainless steel bands for colours and reflectivity that beautifully complement the glass.

Wireless charging. The glass back allows iPhone XS to charge wirelessly.3 And it charges even faster than iPhone X.

Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.

Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with Apple’s next‑generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.

Up to
50% faster
graphics
performance4

Up to
15% faster
performance cores4

Up to
50% lower
power usage
in efficiency cores4

8-core
Neural Engine

Enhanced
Image Signal Processor

Advanced
Performance Controller

Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before.

Smart HDR. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos.

Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy, and reduced noise in low-light shots.

Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur.

All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot.

Dual 12MP rear cameras

ƒ/1.8
wide-angle lens

Portrait mode
with Depth Control

ƒ/2.4
telephoto lens

4K video
up to 60 fps

2x faster sensor
for Smart HDR
across your photos

TrueDepth camera

ƒ/2.2
wide-angle lens

Portrait mode
with Depth Control

1080p HD video
up to 60 fps

And this. iPhone XS delivers 4G LTE Advanced for super-fast download speeds.5 And up to 512GB of storage, making this Apple’s highest-capacity iPhone yet.

5 Seconds of Summer Want You Back music video is available on iTunes.

No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way privacy and security are built in from the start, to the way Apple responsibly recycles it.

iPhone XR

Brilliant.
In every way.

All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it.

Introducing Liquid Retina.
The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other.

iPhone XR
6.1” display1

The largest LCD
ever on an iPhone

Industry-leading
colour accuracy

Wide colour gamut

True Tone

Tap to wake

iPhone XR
6.1” display1

The largest LCD
ever on an iPhone

Industry-leading
colour accuracy

Wide colour gamut

True Tone

Tap to wake

All-screen makes all the difference.
See how much more room you’ll have
for everything you love to do.

iPhone XR

iPhone 8 Plus

Exceptional materials.
The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes.

Seven-layer colour process.
The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours.

Aerospace-grade aluminium bands.
A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass.

Wireless charging.
The glass back allows iPhone XR to charge easily and wirelessly.3

Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster.

Intelligent A12 Bionic.
This is the smartest, most powerful chip in a smartphone, with Apple’s next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do.

Up to
50% faster
graphics performance4

Up to
15% faster
performance cores4

Up to
50% lower
power usage in efficiency cores4

8-core
Neural Engine

Enhanced
Image Signal Processor

Advanced
Performance Controller

Breakthrough camera system.
The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before.

Portrait mode. iPhone XR uses a single-lens camera and machine learning to keep people in the foreground in sharp focus against an artfully blurred background.

Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur.

All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot.

Smart HDR. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos.

12MP rear camera

ƒ/1.8
wide-angle lens

Portrait
mode
with Depth
Control

2x faster sensor
for Smart HDR across
your photos

4K video
up to 60 fps

TrueDepth camera

ƒ/2.2
wide-angle lens

Portrait mode
with Depth Control

1080p HD video
up to 60 fps

No other phone is like iPhone.
Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way privacy and security are built in from the start, to the way Apple responsibly recycles it.

iPhone 8

A beautiful mind.

iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in an iPhone. Wireless charging that’s truly effortless. And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone.

Special Edition

iPhone 8 (Product Red)

Introducing iPhone 8 (PRODUCT)RED Special Edition, in a stunning red glass finish. Each purchase contributes directly to the Global Fund to support HIV/AIDS programmes. And brings us one step closer to an AIDS-free generation.

Design

An iPhone formed
from glass. 

All-Glass
Design

The most durable glass ever in an iPhone, front and back. A colour‑matched, aerospace‑grade aluminium band. New space grey, silver and gold finishes.

All-Glass
Design

The most durable glass ever in an iPhone, front and back. A colour‑matched, aerospace‑grade aluminium band. New space grey, silver and gold finishes.

Water and
Dust Resistant

Precision‑engineered to resist water and dust.¹

Water and
Dust Resistant

Precision‑engineered to resist water and dust.¹

Wireless
Charging

The glass back enables easy wireless charging.²

Wireless
Charging

The glass back enables easy wireless charging.²

Two Sizes

New 4.7-inch and 5.5-inch Retina HD displays.³

Two Sizes

New 4.7-inch and 5.5-inch Retina HD displays.³

Retina HD Display

Retina HD.
Now with True Tone.

All-New
Display

A Retina HD display that’s more beautiful than ever. With True Tone, a wide colour gamut and 3D Touch.

All-New
Display

A Retina HD display that’s more beautiful than ever. With True Tone, a wide colour gamut and 3D Touch.

True Tone

True Tone technology automatically adjusts white balance to match the light around you. For a better viewing experience in all kinds of environments.

True Tone

True Tone technology automatically adjusts white balance to match the light around you. For a better viewing experience in all kinds of environments.

Brilliant
Colours

With a wide colour gamut and Apple’s best colour accuracy ever, everything on the screen looks more brilliant and vibrant.

Brilliant
Colours

With a wide colour gamut and Apple’s best colour accuracy ever, everything on the screen looks more brilliant and vibrant.

Wide
Viewing Angles

Dual‑domain pixels give you a great view of the screen from almost any angle.

Wide
Viewing Angles

Dual‑domain pixels give you a great view of the screen from almost any angle.

Cameras

The world’s most popular camera.
Even better.

All-New
Sensor

iPhone 8 features a more advanced 12MP camera. With a larger, faster sensor. A new colour filter. Deeper pixels. And optical image stabilisation for photos and videos.

All-New
Sensor

iPhone 8 features a more advanced 12MP camera. With a larger, faster sensor. A new colour filter. Deeper pixels. And optical image stabilisation for photos and videos.

Portrait
Mode

Portrait mode on iPhone 8 Plus gets even better. For sharper foregrounds and more naturally blurred backgrounds.

Portrait
Mode

Portrait mode on iPhone 8 Plus gets even better. For sharper foregrounds and more naturally blurred backgrounds.

Portrait Lighting

Dual cameras and new facial landmarking create dramatic studio lighting effects in Portrait mode.⁴

Portrait Lighting

Dual cameras and new facial landmarking create dramatic studio lighting effects in Portrait mode.⁴

Optical Zoom

The wide‑angle and telephoto lenses on iPhone 8 Plus enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.

Optical Zoom

The wide‑angle and telephoto lenses on iPhone 8 Plus enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.

A11 Bionic

The most powerful and smartest chip ever in an iPhone.

Faster CPU

Introducing A11 Bionic. With four efficiency cores that are up to 70 per cent faster than A10 Fusion. And two performance cores that are up to 25 per cent faster.

Faster CPU

Introducing A11 Bionic. With four efficiency cores that are up to 70 per cent faster than A10 Fusion. And two performance cores that are up to 25 per cent faster.

Power Efficiency

A second‑generation performance controller provides more power when you need it. While delivering the same great battery life.⁵

Power Efficiency

A second‑generation performance controller provides more power when you need it. While delivering the same great battery life.⁵

Apple-
Designed
GPU

The new Apple‑designed three‑core GPU is up to 30 per cent faster than A10 Fusion.

Apple-
Designed
GPU

The new Apple‑designed three‑core GPU is up to 30 per cent faster than A10 Fusion.

Augmented
Reality

A11 Bionic powers extraordinary augmented reality apps and games that will change the way you see the world.

Augmented
Reality

A11 Bionic powers extraordinary augmented reality apps and games that will change the way you see the world.

Wireless Charging

Wireless charging for a wireless world.

Wireless
Charging

With no charging cable required, iPhone 8 is truly designed for the future of wireless.²

A Wireless
World

Charge with wireless charging stations and mats in hotels, cafés and airports around the world.

iOS 11

A giant step for iPhone.

iOS

iOS 11 is Apple’s most advanced, intuitive and secure mobile operating system yet. It’s designed to help you get the most out of iPhone.

iOS

iOS 11 is Apple’s most advanced, intuitive and secure mobile operating system yet. It’s designed to help you get the most out of iPhone.

New with
iOS 11

Get to apps in Messages with fewer taps. Let Siri be your personal DJ. And discover new music with friends in Apple Music.⁶

New with
iOS 11

Get to apps in Messages with fewer taps. Let Siri be your personal DJ. And discover new music with friends in Apple Music.⁶

Augmented
Reality

Experience mind‑blowing AR games and apps on the world’s largest platform for augmented reality.

Augmented
Reality

Experience mind‑blowing AR games and apps on the world’s largest platform for augmented reality.

Find the iPhone
that’s right for you.