When you purchase a product or service online or in store, or create an account with us, we collect personal information about you to let you know about our latest products, services or offers. We may do this by post, email, text message, online, or by using social media.
We will only use your personal information to send you marketing messages if we have a legal right to do so. That could be either with your explicit consent or where there is ‘legitimate interest’, like when we have a business or commercial reason to use your information. We will always provide you with the opportunity to opt out of marketing when we first collect your contact details and in every subsequent message.
We may ask you to confirm or update your marketing choices, if you purchase any new products or services with us in future. We’ll also ask you to do this if there are changes in the law, regulation, or the structure of our business.
The personal information we have about you is made up of what you tell us, and the information we collect when you use our services, or from third parties we work with, like Experian. For more information on the third parties we work with and how we use your personal information, please see our Privacy Policy.
We also gather statistics about email opening and clicks, using industry standard technologies to help us monitor and improve our e-mail communications.
We won’t send unsolicited one-to-one (direct) marketing email and/or SMS communications unless they comply with the rules of General Data Protection Regulations (GDPR), Data Protection Act 2018 (DPA18) and Privacy Electronic Communication Regulations (PECR) and related guidance.
Specifically, our promise to you is that:
I. We will always ask you to actively opt-in to receiving electronic direct marketing messages. That is, unless we’re contacting you about receiving marketing for our own similar products during the course of a sale or when you are setting up a Currys account, and we offered you the opportunity to opt-out when you gave us your details.
II. Our store and contact centre colleagues will always inform you about any further use of your contact details for direct marketing when you make a purchase.
III. We will offer you a choice of how you would like to receive marketing from us, including email or text.
IV. We will make sure that the products or services we are marketing are the same or similar to the product you originally agreed / permitted to receive marketing for.
V. We will ask for your consent to pass details to third parties for their own marketing purposes. We will name those individual companies when we request your consent.
VI. We will record when and how we obtained permission from you for marketing , and exactly what it covers.
VII. We will make sure the language we use is clear and easy to understand, and that it’s clearly distinguishable from any other matters, including other Terms & Conditions.
VIII. We won’t use confusing language in our marketing statements, including the use of double negatives, technical or legal jargon and confusing terminology or inconsistent language.
IX. For telephone and postal marketing communications, we’ll screen your name and contact details against the Telephone & Mail Preference Service.
X. We will always offer you the option to opt out of direct marketing at the point when we capture your contact details and in every subsequent communication by clicking the unsubscribe link.
XI. We will make sure we promptly (and always within 28 days) opt you out of our marketing activities on your request. We will make sure there is always a simple, easy-to-access and free of charge way for you to withdraw your approval.
XII. We will operate and maintain an in-house suppression file listing the names and contact details of customers who have told Us they don’t want to receive marketing communications through all or particular means of communication.
XIII. We will rely on the legitimate interests of the business (as an alternative to explicit consent) when we undertake postal marketing, when we conduct live outbound phone sales or when we are contacting our business customers. We will include information in our telephone scripts and in all postal marketing on how to opt out of receiving such marketing.
XIV. We will screen information to remove files of deceased people so that they are not used for marketing.
XV. We will not send you any direct marketing if you haven’t been in touch with us or purchased from us in the past three years.
XVI. We have procedures for dealing with inaccuracies and complaints.
XVII. We will cooperate fully with any investigation by the Information Commissioners Office (ICO) in relation to our direct marketing activities.
XVIII. We may remove you from direct marketing if we believe that doing so could cause you financial harm or distress.
Bought in lists
We will only use bought-in lists for texts, emails or recorded calls where we have proof of opt-in consent which specifically names us.
I. We will only use the information on the lists for marketing purposes.
II. We will delete any irrelevant or excessive personal information.
III. We will screen the names on bought-in lists against our own list of customers who say they do not want our calls, texts or emails.
IV. We will carry out small sampling exercises to assess the reliability of the information on the lists.
V. When marketing by post or email, we will include our company name, address and telephone number in the content.
VI. We will always tell customers where we obtained their details.
VII. We will provide you with a link to our Privacy Policy.
VIII. We will undertake adequate due diligence when we first select information suppliers and in our ongoing work with them in order to make sure it has received and used personal information fairly.
IX. We will make sure that adequate contractual terms are in place requiring information suppliers to make sure personal information was obtained and provided fairly and in accordance with the requirements of GDPR.
X. We will take all necessary steps to satisfy ourselves that the information has been properly sourced, permissioned and cleaned. We will make sure that sufficient due diligence is undertaken and contractual arrangements are in place with suppliers of personal information.
