SONY BRAVIA XR-50X90SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

SONY BRAVIA XR-50X90SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

Item No. 10238440
Full Array LED with local dimming for true-to-life contrast
Smart Remote for voice control & 1 year of BRAVIA CORE
Refresh rate: 120 Hz
HDMI 2.1 x 2 / HDMI 2.0b x 2
Claim a 5 year guarantee
Personalised content & new entertainment with Google TV

£999.00

Flexible credit options

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Pay in monthly instalments

From £40.48 per month over 36 months*

Buy Now, Pay Later within 9 months

Settle in full by 25 April 2025 & pay no interest

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*Illustrative example: Credit amount £999.00. Pay 36 monthly payments of £40.48. Total amount payable £1,457.28.

Representative example: Rate of interest 29.9% (variable). 29.9% APR representative (variable). Assumed Credit Limit £1,200.

Credit offers require a Your Plan flexible credit account. With Your Plan flexible credit you get a credit limit that you can use for future purchases at your standard Your Plan interest rate.
Your personalised APR will be determined by Creation Consumer Finance Ltd and will depend on your individual circumstances. Monthly prices displayed are based on 29.9% Representative APR (variable).

screen size: 50"

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What you’ll need to make it even better

Add a Care & Repair plan

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Get breakdown support when you need it.
From £3.50 a month
Want Installation? Please choose delivery
If you want Installation, please choose a deliverable item
We’ll attach the TV to the legs or stand and plug it in for you.
£45.00
Want Installation? Please choose delivery
If you want Installation, please choose a deliverable item
We’ll mount your new TV to the wall and plug it in.
£135.00
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If you want Recycling, please choose a deliverable item
We’ll take away & recycle your old TV.
£20.00
Full Array LED with local dimming for true-to-life contrast
Smart Remote for voice control & 1 year of BRAVIA CORE
Refresh rate: 120 Hz
HDMI 2.1 x 2 / HDMI 2.0b x 2
Claim a 5 year guarantee
Personalised content & new entertainment with Google TV
Product code: 652134

At the heart of the Sony X90 TV you'll find the top-of-the-line Sony XR processor with Cognitive Intelligence. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. The Full-Array display with XR Contrast Booster automatically adjusts brightness and contrast, giving you the perfect balance on screen. And XR TRILUMINOS Pro recreates a wider palette of colours, delivering beautiful hues, even in dark scenes. Acoustic Multi-Audio makes it seem like the sound is coming straight from the screen, so everything you watch is more immersive.

Good to know

- Whether you're watching sports, movies, or TV, you won't miss a moment thanks to XR Motion Clarity - images are precisely controlled to minimise blur for a smooth, bright, and clear picture.
- Dolby Atmos surround sound technology offers a cinematic experience that makes it feel like the action is happening all around you
- XR Surround Upscaling transforms all your entertainment into a surround-sound experience using just the TV speakers
- Minimalist One Slate design makes the picture the focus thanks to a super slim bezel
- For console gaming it'll automatically switch to Auto Low Latency Mode in HDMI 2.1 for smoother, more responsive gameplay
- With Google Assistant you can simply use your voice to control your TV - you can get answers on screen, control your smart home devices, plan your day and much more
- Find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more with Google TV
- Enjoy hundreds of movies with the exclusive BRAVIA CORE streaming service – only on BRAVIA XR TVs
- Catch-up on shows you've missed straight from the TV guide with YouView

________________________________
Please note:
- Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.
- Chromecast built-in & Apple Airplay are available on all Sony Google TVs. Compatible with all major UK streaming and catch-up services.

Technical specifications for SONY BRAVIA XR-50X90SU 50" Smart 4K Ultra HD HDR LED TV with Google TV & Assistant

AUDIO

Audio power
20 W
Sound technology
Acoustic Multi-Audio
Speakers
4
Sound processing
- Dolby Audio
- Dolby Atmos
- DTS Digital Surround
Other features
- S-Master Digital Amplifier
- DTS Digital Surround
- Dolby Audio
- Voice Zoom 2

CONNECTIVITY

Audio output
Optical digital x 1
Connections
- HDMI 2.1 x 2 (eARC)
- HDMI 2.0b x 2
- Composite input x 1
- USB 2.0 x 1
- USB 3.0 x 1
WiFi
Built-in WiFi
Ethernet
Yes
Bluetooth
Bluetooth 4.2

SCREEN

Screen technology
LED directlit
Resolution
4K Ultra HD 3840 x 2160p
Screen size
50"
HDR
- Dolby Vision
- HDR10
- Hybrid Log Gamma (HLG)
HDR technology
XR HDR remaster
Picture enhancement
XR Triluminos Pro
Noise reduction
Yes
4K Ultra HD compatibility
- Video CODEC: HEVC H.265 / VP9
- 4K X-Reality Proupscaling picture enhancement
Processor
Cognitive Processor XR
Refresh rate
120 Hz
Netflix Calibrated Mode
Yes
IMAX Enhanced
Yes
Gaming technology
- HDR game mode
- 4K120
- VRR
- ALLM
Other features
- XR Motion Clarity
- Auto mode
- IMAX Enhanced
Anti-glare / reflective screen
Yes

TUNER

Electronic programme guide
7-day EPG and 7-day catch up with YouView
TV tuner
- Freeview HD x 2
- Freesat HD x 2

Please note: Some services are only available in the UK

FEATURES

Table-top stand
Yes
VESA mount
200 x 200
Other features
- Sleep timer
- Parental lock
PVR function
Yes
Remote control
Voice remote control

SMART

Smart TV services
- Catch up TV: UKTV, BBC iPlayer, ITV Hub, All 4, My5
- Streaming: Apple TV, Prime Video 4K, Britbox, BT Sport, Disney+, Google Play, Netflix 4K, NOW TV
- Music: Apple Music, Spotify
- App store: Google Play Store
- Custom homepage
- Full internet browser
- Social media: YouTube 4K
- Gaming apps

Please note: Some services are only available in UK
Screen mirroring
- Miracast (Android / iOS)
- Apple AirPlay (iOS)
- Chromecast (iOS/ Android)
Smartphone app
Android TV Remote Control app
Other smart features
Works with Amazon Alexa & Apple HomeKit
Smart platform
Google TV
Voice controlled assistant
Google Assistant via remote

GENERAL

Colour
- TV: Black
- Stand: Titanium black
Internal menu languages
68 languages
Guarantee
5 years (2nd year onwards by registration)
Weight
- TV with stand: 14.1 kg
- TV: 13.5 kg
- Boxed: 18 kg
Dimensions
- TV with stand: 715 x 1119 x 286 mm (H x W x D)
- TV: 649 x 1119 x 70 mm (H x W x D)
- Boxed: 782 x 1225 x 141 mm (H x W x D)
Box contents
- Sony BRAVIA XR50X90SU 50" Smart 4K Ultra HD HDR LED TV
- Voice remote control (RMF-TX520E); (RMF-TX800U)
- Standard remote control (RMT-TX440E)
- Batteries
- AC power cord
- Operating instructions
- Quick setup guide
- Table top stand
Material
TV: Aluminium