LG B6 77" OLED AI 4K HDR Smart TV 2026 - OLED77B6ELC
LG B6 77" OLED AI 4K HDR Smart TV 2026 - OLED77B6ELC
Item No.
10301906
Intelligent α8 AI processor with AI Super Upscaling
Certified Perfect Black for clear detail in dark scenes
Refresh rate: 120 Hz
HDMI 2.1 x 4
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
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£2,199.00
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£91.62 per month for 24 months, interest free*
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*Illustrative example: Credit amount £2,199.00. Pay 24 monthly payments of £91.62. Total amount payable £2,198.88. The interest rate for this purchase is 0%.
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Essential services
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Intelligent α8 AI processor with AI Super Upscaling
Certified Perfect Black for clear detail in dark scenes
Refresh rate: 120 Hz
HDMI 2.1 x 4
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
Product information
Product code:
720141
The LG B6 77" OLED TV makes it easier to see what's really going on in every scene. Its Certified Perfect Black OLED display uses self-lit pixels to create deep blacks and sharp highlights, so details don't disappear into the shadows. The α8 AI Processor 4K Gen3 works in real time to refine picture and sound, so everything looks cleaner and more balanced. Plus, older films and shows are given a refresh with AI Super Upscaling. It sharpens lower-resolution content to add detail while boosting audio for clear dialogue. And if you're firing up your console, a 120 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and responsive.
Good to know
- The webOS smart platform is home to apps like Netflix, Disney+ and Prime Video
- The AI Magic Remote lets you point, click and use voice control to search
- Filmmaker Mode turns off any picture processing that can make movies look unnatural
- AI Sound Pro transforms 2-channel audio into cinematic virtual 11.1.2 surround sound
- Dolby Vision HDR boosts brightness and contrast for more detail in every scene
- Dolby Atmos adds spacious, 3D-style sound that makes action scenes and soundtracks feel bigger
- Game Optimiser fine tunes your settings, so your games look and sound their best
- G-Sync, FreeSync and HGiG help deliver tear-free visuals with optimised HDR
- WOW Orchestra seamlessly pairs your TV with a compatible soundbar
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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
Installation
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Hassle-free installation services
Want your new TV set up with no crossed wires? Our experts are at the ready.
You can choose to have your new TV installed to its stand for £45 or to a wall for £135.
Just select the type of installation you need after adding your item to basket.
We also offer a tailored installation, which involves cable trunking or routing the cables behind your wall. Request a tailored installation now.
Here's what we'll do:
Discuss with you where the TV's to go and how you'd like it set up.
Disconnect your existing TV, and unbox and check your new one.
Attach the TV to the table-top stand or legs supplied in the box or mount to a wall (bracket not supplied)
Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as a games console, set-top box or soundbar.
Connect the TV to your existing internet connection, enabling any on-demand and Smart features.
Demo the TV's main features.
To find out more, please visit our Installation FAQs or visit us in-store
Before we arrive, please check:
You've got the right cables, including any HDMI or power leads.
There's a power socket nearby (within 1.5m).
You've got your WiFi network name and password to hand for a Smart TV set-up.
Check that you have the correct bracket if we are mounting to a wall
Recycling
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We can remove & recycle old appliances
To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.
Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation.
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