SAMSUNG The Serif LS01D 55" QLED 4K HDR Smart TV in Cloud White 2024 - QE55LS01DA

The Serif from Samsung has an All-round 360° Design that's made to look good from every angle. That means you can place it anywhere you like in your space, even in the middle of the room. Designed by Bouroullec, the distinctive profile forms the shape of a capital ‘I' – and it's certainly eye-catching. The Matte Display absorbs reflections, so there won't be any distracting glare, even in a bright room. You'll love how good your entertainment looks too. Quantum Dots transform light into lifelike, accurate colour for natural looking scenes. The sky is brighter, the grass is greener, and the details are clearer. It's even been given the thumbs up by Pantone (and they know a thing or two about colour).

Good to know

- This TV is freestanding thanks to the chic black metal floor stand – but you can always swap it out to fit your furniture
- No need to constantly adjust the volume – AI Sound tweaks the audio to what's on and any background noise in your room
- Ambient Mode+ can display artwork, photos, or useful information when you're not watching TV - and it's smart enough to adapt to the light in your room
- The Quantum Processor 4K uses AI to optimise the brightness, contrast, resolution, and sound of everything you watch
- Sound is more realistic with Object Tracking Sound Lite – the TV speakers follow the on-screen action
- With Quantum HDR, you can enjoy natural details and depth, even in the darkest of scenes
- Streaming your favourite playlists over Bluetooth is easy thanks to simple NFC pairing
- Play Xbox titles and other games on the Samsung Gaming Hub – no downloads, no console, no fuss
- Get binging on a huge collection of films, TV shows, and all your favourite catch-up apps on Samsung's smart TV platform

________________________________
Please note: 
- Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI. 
- Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.