SAMSUNG U9000H 98" Crystal UHD 4K HDR Smart TV 2026 - UE98U9000H

The Samsung U9000H 98" Crystal UHD TV is best for film fans and gamers. With AI-powered picture enhancements and smooth gaming performance, it helps everything look and sound its best.

AI that adapts in real time. The NQ4 AI Gen2 Processor fine-tunes picture and sound as you watch. Using 20 AI neural networks, it adjusts brightness, contrast and audio automatically, so there's less need to change settings yourself.

Built for fast-paced gaming. Motion Xcelerator keeps action smooth and responsive. With support for VRR and refresh rates up to 144 Hz, gameplay feels fluid when every second counts.

Quality that scales with the screen. Supersize Picture Enhancer helps large-screen content stay sharp and detailed. It improves clarity, deepens blacks and upscales lower-resolution content for a more refined picture.

Made to complement your space. With its slim profile and clean lines, this U9000H TV fits neatly into almost any room, whether it's wall-mounted or placed on a stand.

Hear the action move around you. Object Tracking Sound Lite uses your TV's speakers to place sound where the action is happening on screen. As a car races across the screen or a helicopter flies overhead, the audio shifts to match.

Helpful ideas, right when you need them. Vision AI Companion uses multiple AI agents to provide visual answers with images and videos alongside useful information. It's handy for dinner inspiration, outfit ideas or finding something new to watch.

Everything gets a boost. AI Upscaling improves lower-resolution content by enhancing clarity and refining detail. Older films and TV shows can look sharper and more detailed.

Streaming made simple. Samsung's Tizen smart platform gives you access to popular apps including Netflix, Disney+, YouTube and XBOX. You'll also get personalised recommendations to help you find something worth watching.

Please note:
- Samsung Account required to access network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.
- Some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.