LG C6 77" OLED AI 4K HDR Smart TV 2026 - OLED77C64LA
LG C6 77" OLED AI 4K HDR Smart TV 2026 - OLED77C64LA
Item No.
10302008
Advanced OLED α11 AI processor with AI Super Upscaling
Incredible brightness with Brightness Booster
Refresh rate: 120 Hz (up to 165 Hz)
HDMI 2.1 x 4
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
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£3,599.99
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Essential services
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Advanced OLED α11 AI processor with AI Super Upscaling
Incredible brightness with Brightness Booster
Refresh rate: 120 Hz (up to 165 Hz)
HDMI 2.1 x 4
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
Product information
Product code:
791285
The LG OLED C6 77” TV makes everything you watch look richer and more punchy. Brightness Booster delivers a noticeably brighter picture, so highlights pop and scenes feel more lifelike. The α11 AI Processor 4K is constantly fine-tuning picture and sound as you watch, analysing what's on screen in real time to balance brightness, contrast and detail more naturally. Self-lit OLED pixels mean blacks look genuinely black, not “darkish grey”. You get pinpoint contrast, crisp detail and colour that stays true, whether you're watching in daylight or with the lights down. And if you're firing up your console, a 165 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and ultra-responsive.
Good to know
- The webOS smart platform is home to apps like Netflix, Disney+ and Prime Video
- The AI Magic Remote lets you point, click and use voice control to search
- Filmmaker Mode turns off any picture processing that can make movies look unnatural
- AI Sound Pro transforms 2-channel audio into cinematic virtual 9.1.2 surround sound
- Dolby Vision HDR boosts brightness and contrast for more detail in every scene
- Dolby Atmos adds spacious, 3D-style sound that makes action scenes and soundtracks feel bigger
- Game Optimiser fine tunes your settings, so your games look and sound their best
- G-Sync, FreeSync and HGiG help deliver tear-free visuals with optimised HDR
- WOW Orchestra seamlessly pairs your TV with a compatible soundbar
- Its thin and light design looks great on a stand or mounted on the wall
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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
Installation
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Hassle-free installation services
Want your new TV set up with no crossed wires? Our experts are at the ready.
You can choose to have your new TV installed to its stand for £45 or to a wall for £135.
Just select the type of installation you need after adding your item to basket.
We also offer a tailored installation, which involves cable trunking or routing the cables behind your wall. Request a tailored installation now.
Here's what we'll do:
Discuss with you where the TV's to go and how you'd like it set up.
Disconnect your existing TV, and unbox and check your new one.
Attach the TV to the table-top stand or legs supplied in the box or mount to a wall (bracket not supplied)
Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as a games console, set-top box or soundbar.
Connect the TV to your existing internet connection, enabling any on-demand and Smart features.
Demo the TV's main features.
To find out more, please visit our Installation FAQs or visit us in-store
Before we arrive, please check:
You've got the right cables, including any HDMI or power leads.
There's a power socket nearby (within 1.5m).
You've got your WiFi network name and password to hand for a Smart TV set-up.
Check that you have the correct bracket if we are mounting to a wall
Recycling
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We can remove & recycle old appliances
To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.
Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation.
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