SONY BRAVIA 3 75" LED 4K HDR AI Smart Google TV 2026 - K75XR38M2
SONY BRAVIA 3 75" LED 4K HDR AI Smart Google TV 2026 - K75XR38M2
Item No.
10312668
AI XR Processor for enhanced clarity
TRILUMINOS PRO for true-to-life colour
Refresh rate: 120 Hz
HDMI 2.1 x 4
Personalised content & new entertainment with Google TV
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
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£1,399.00
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AI XR Processor for enhanced clarity
TRILUMINOS PRO for true-to-life colour
Refresh rate: 120 Hz
HDMI 2.1 x 4
Personalised content & new entertainment with Google TV
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
Product information
Product code:
513266
The Sony BRAVIA 3 75" LED 4K HDR AI Smart Google TV is best for film fans, sports lovers and gamers. Sony's premium XR Processor uses AI to improve picture and sound in real time, and Google TV brings together entertainment in one place.
More detail in every scene. The XR Processor uses AI to analyse what's on screen and fine-tune colour, contrast and clarity in real time. Combined with XR Triluminos Pro, it helps films, sport and TV look more natural and detailed, with over a billion shades of colour.
Give old favourites a boost. XR Clear Image helps older films, TV shows and streamed content look sharper on a large screen. AI upscaling brings pictures closer to 4K quality and reduces unwanted noise, so classics look cleaner without losing detail.
Smoother sport and action. The 120 Hz panel and Motionflow XR help fast-moving scenes stay clear and smooth. Football matches, motorsport and action-packed films look more natural, with less blur during quick movement.
Sound that spreads further. Dolby Atmos and DTS:X help create a more immersive soundscape around your room. Dialogue stays centred, effects feel more spacious and blockbuster moments have greater impact.
Clearer speech, richer bass. The X-Balanced Speaker is designed to reduce distortion and improve clarity. Conversations are easier to follow, and deep bass adds extra weight to films, sport and games.
Everything in one place. Google TV brings together films, programmes and apps on one easy-to-browse home screen. Personalised recommendations help you find something new to watch, and dedicated remote buttons give quick access to popular apps.
Built for PlayStation gaming. Perfect for PlayStation 5, Auto HDR Tone Mapping and Auto Genre Picture Mode help optimise picture settings automatically. The Game Menu brings key gaming controls together, making it easy to check settings and make quick adjustments.
Control your way. Google Cast and Apple AirPlay 2 let you share content from compatible devices on the big screen. The BRAVIA Connect app also lets you adjust settings and control the TV from your smartphone.
Designed to fit your space. The Flush Surface design keeps attention on what's on screen. The Slim Blade Stand offers wide and narrow positions, so it's easier to place the TV on a range of furniture sizes.
Tech explained
Most TVs can only reproduce a limited range of colours, which can make subtle shades look less distinct. XR Triluminos Pro expands the colour palette, helping the TV show finer differences between tones. That means sunsets look more natural, skin tones appear more realistic, and colourful scenes retain their depth instead of blending together.
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Installation
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Want your new TV set up with no crossed wires? Our experts are at the ready.
You can choose to have your new TV installed to its stand for £45 or to a wall for £135.
Just select the type of installation you need after adding your item to basket.
We also offer a tailored installation, which involves cable trunking or routing the cables behind your wall. Request a tailored installation now.
Here's what we'll do:
Discuss with you where the TV's to go and how you'd like it set up.
Disconnect your existing TV, and unbox and check your new one.
Attach the TV to the table-top stand or legs supplied in the box or mount to a wall (bracket not supplied)
Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as a games console, set-top box or soundbar.
Connect the TV to your existing internet connection, enabling any on-demand and Smart features.
Demo the TV's main features.
To find out more, please visit our Installation FAQs or visit us in-store
Before we arrive, please check:
You've got the right cables, including any HDMI or power leads.
There's a power socket nearby (within 1.5m).
You've got your WiFi network name and password to hand for a Smart TV set-up.
Check that you have the correct bracket if we are mounting to a wall
Recycling
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We can remove & recycle old appliances
To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.
Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation.
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