LG W6 77" OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA
LG W6 77" OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA
Item No.
10303103
Advanced OLED α11 AI processor with AI Super Upscaling
Wallpaper Design with Zero Connect box for a tidy look
Refresh rate: 120 Hz (up to 165 Hz)
HDMI 2.1 x 4
5 year guarantee
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
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£4,199.99
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Was £4,699.00 (from 01/08/26 to 08/09/26)
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£174.99 per month for 24 months, interest free*
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*Illustrative example: Credit amount £4,199.99. Pay 24 monthly payments of £174.99. Total amount payable £4,199.76. The interest rate for this purchase is 0%.
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SANDSTROM Black Series S3HDM115 High Speed HDMI Cable with Ethernet - 3 m
4.50
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SANDSTROM Gold Series S2HDMI321 Ultra High Speed HDMI 2.1 Cable with Ethernet - 2 m
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Advanced OLED α11 AI processor with AI Super Upscaling
Wallpaper Design with Zero Connect box for a tidy look
Refresh rate: 120 Hz (up to 165 Hz)
HDMI 2.1 x 4
5 year guarantee
LG’s webOS gives you easy access to all your must-have apps
HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
Product information
Product code:
595726
The LG W6 77” TV keeps your space feeling calm and uncluttered. Its ultra-thin Wallpaper design sits almost flush against your wall for a clean, gallery-style look. To keep things just as tidy, the Zero Connect box lets you place your consoles, set-top boxes and other devices up to 10 metres away. It sends picture and sound wirelessly, so you can enjoy your entertainment without trailing cables getting in the way. You'll get punchy highlights, rich colours and more lifelike images, even in brighter rooms, thanks to Brightness Booster Ultra. The advanced α11 AI Processor is designed specifically for OLED, fine-tuning everything you watch in real time. That means cleaner detail, smoother motion, and balanced sound, without needing to tweak settings yourself.
Good to know
- Self-lit OLED pixels switch on and off independently for precise contrast and accurate colour
- The Reflection Free Premium screen cuts down reflections without dulling contrast
- Filmmaker Mode turns off any picture processing that can make movies look unnatural
- Dolby Vision HDR boosts brightness and contrast for more detail in every scene
- Dolby Atmos adds 3D-style sound that makes action scenes and soundtracks feel bigger
- A 165 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and ultra-responsive
- Game Optimiser, FreeSync and G-Sync reduce lag, prevent screen tearing and optimise settings automatically
- webOS gives you quick access to all the major streaming apps
- The AI Magic Remote lets you point, click and use voice control to search
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Please note:
- Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
- This TV does not include a stand, but does include a wall mount bracket.
Installation
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Hassle-free installation services
Want your new TV set up with no crossed wires? Our experts are at the ready.
You can choose to have your new TV installed to its stand for £45 or to a wall for £135.
Just select the type of installation you need after adding your item to basket.
We also offer a tailored installation, which involves cable trunking or routing the cables behind your wall. Request a tailored installation now.
Here's what we'll do:
Discuss with you where the TV's to go and how you'd like it set up.
Disconnect your existing TV, and unbox and check your new one.
Attach the TV to the table-top stand or legs supplied in the box or mount to a wall (bracket not supplied)
Tune in the TV and, provided you have the right cables, connect to any new or existing equipment such as a games console, set-top box or soundbar.
Connect the TV to your existing internet connection, enabling any on-demand and Smart features.
Demo the TV's main features.
To find out more, please visit our Installation FAQs or visit us in-store
Before we arrive, please check:
You've got the right cables, including any HDMI or power leads.
There's a power socket nearby (within 1.5m).
You've got your WiFi network name and password to hand for a Smart TV set-up.
Check that you have the correct bracket if we are mounting to a wall
Recycling
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We can remove & recycle old appliances
To save you the hassle, when we deliver we can take away and recycle your old appliance, along with any packaging your new one comes in. Just add Let’s recycle on the Basket page, charge applies.
Please note: You will need to disconnect your old appliance before we arrive, unless you’ve bought installation.
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